Start Using These 3 AI Tools for Sales & Marketing Now

From analytics to meme generators, Artificial Intelligence is making a major impact in the world of Sales and Marketing. AI is built into many of the platforms you already use.

• Google ads optimization recommendations are a good example of AI assistance.
• Even PowerPoint will pop up some AI driven design suggestions as you build a deck.

The maturity of AI tools varies widely, and not all of them are ready for prime time. But there are several categories of Sales & Marketing AI tools that are well developed. Let’s get right to it and look at a few of my favorites.

#1 Fathom?

Fathom is an AI driven notetaking and transcription software that I use in all my internal and external Zoom meetings.?

Surprised that this is my top pick? Don’t be. It eliminates 80% of my afterwork. Some days, I have 6-7 meetings back to back, so this AI assistance is life changing!

Fathom helps me:

• Stay hands-free and fully focused during meetings instead of typing notes
• Detect monologues to help me balance give and take in discovery calls and workshops
• Get our new CMOs up to speed by sharing notes so they are well-prepared for new clients
• Pull data into our CRM sales pipeline so prospect calls are easy to review
• Simplify project management by pulling action items from call transcripts to assign to team members
• Conduct and summarize “Voice of the Customer” interviews to capture testimonials and refine brand messaging
• Document decisions and help keep clients on track with mutually agreed goals
• Share video recording and transcripts of my webinars with my network for easy consumption

In this example, you can see how the tool has created a transcript and even a meeting summary for me.

Did I mention that the version most marketers and sales people need is free??Get it here.

#2 Surfer AI?

AKA SurferSEO, this Content Intelligence tool works like Jasper (and all the other content writing tools leveraging ChatGPT) but with an SEMRush integration that adds more power.?

Surfer AI helps with:

• Identifying keywords to build a blog strategy
• Suggesting topics/titles for blog posts
• Creating outlines and helping structure content
• Pull in web research?
• Drafting initial blog posts
• Formatting content for publication
• Making suggestions for SEO improvement

This is the type of tool I recommend for the small business owners in my Marketing Blender Lab program. They often need to be doing Search Engine Marketing but don’t have the time to DIY the writing or the budget to hire a blogger.

AI content writing software is NOT a self-driving car!

It would be nice to simply plug in a destination for your marketing and get there with no effort. The maturity of AI SEO research and content writing tools is getting better. However, you can’t take anything an AI tool churns out and accept it as- is.

To Get the Most from an AI Content Tool You MUST:

• Understand what you are trying to accomplish with your SEO strategy. Otherwise, AI may point you in the wrong direction because it “didn’t understand the assignment.”
• Review any keyword suggestions to see if they are really relevant for YOUR audience and your brand.
• Double check factual research. AI often pulls in popular misconceptions rather than expert insights.
• Review blog outlines and content from the perspective of your readers. Does it really provide value and answer the questions they have?
• Cut, cut, cut the fluff from AI content. Remove redundant and repetitive phrases and concepts. For example, ChatGPT likes to start every sentence with filler such as, “When evaluating the importance of XYZ, it is vital to consider the implications of…”
• Craft your own CTAs to drive people to YOUR desired next step in the web visitor journey.?

Finally, take the time to add your own expert opinion and experience to the content. This is really critical in terms of impressing Google and ensuring your content gets the attention and traction it deserves. Experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) are all measures that matter in your content.?

This tool certainly isn't free, but it can save you thousands of dollars in content writing costs.

#3 AdCreative.ai

If you’re like me, you can work on a design for an hour and it will still look like hot garbage. Fortunately, I have a creative director and a social media specialist on my team so I can get help. However, small businesses and solopreneurs aren’t so lucky, and they often struggle to keep up with creating graphics for their content.?

AdCreative.ai is one of many similar tools that can be used to help you create graphics for ads and social posts.?

I got a trial of the tool recently and mocked up some quick ads. It took less than 5 minutes and it was my first time on the platform. It’s a significant time saver for those of us without graphic design skills!

Here are a couple of example designs it came up with for me:

This is what it takes to use:

• Input your website and logo (so it can pull your colors and fonts)
• Plug in some text for the ad and a call to action
• Use the image search function included to help you pick a good photo
• It does the rest and tells you the projected engagement score for each ad version?

If you also struggle with the writing part, you could use ChatGPT to help you with crafting headlines and social post content and then plug those ideas into creative.ai.?

Note: AdCreative is also NOT a free tool, but the entry level monthly fee is low and you only use up your “credits” for the graphics you choose to download.

Want a Deeper Dive on AI for Sales & Marketing?

Dacia Coffey and I tackled this hot topic on a recent episode of The Marketing Blender Show. Check it out on YouTube and subscribe for more video content!

Want to talk with me about upleveling your marketing strategy, tools, and tactics? Grab a spot on my calendar here.

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