Start Up Learning- Name First
Ritesh Ranjan ????
Major Events Project Manager| Workforce Management| Venue Management| FIFA World Cup | Commonwealth Games| World Cup| Open for Full-time/Freelance contract from April 1|
(Image source:huffingtonpost.com)
This is something which might stop you from becoming an entrepreneur but is also something which is critical for any Start Up to achieve its purpose.
We started our set up with the name Zeroeth Umpires Private Limited, which to some extent related to Cricket through the word Umpires. More or less the idea was initially to enter into sports website Industry.
The name however was not as catchy as it should have been and though it related to one of the sports, its didn't associate so well with other sports. Yes, it is the name that is your first research object when you plan to start a business.
A suitable and catchy name means you have people having some impression about your business left at the back of their minds (the best suited examples have been Xerox and Surf, which are the most used words for Photocopy/Photostat and Detergent Powder).
Name First