The Start-up Guide to Content Marketing

India is the land of start ups right as we speak. Look around you and most likely the lunch you bought is from an app that was launched three years ago. So how do they do it? How does a start up become a household name? How does it become a permanent fixture on our smartphone?
They do it by tapping into their target audience’s interests and producing a piece of content you will want to share with your friends and peers. Utilized effectively, content marketing can help build awareness of your brand and inculcate feelings of trustworthiness towards it.
But which medium of content is most effective?

1. Photos
   We are in the age of visual culture. A picture speaks a thousand words by summing up exactly what your brand is trying to communicate. In fact an article with an enticing image will recieve 94% more views than one without one!

1. Videos
   If we are reading this article a year from now, would it a video? Online videos have the immense potential to go viral thanks to its social shearability and recall value. YoutTube alone has more than 1 billion daily active users which is a great starting point for your brand.

In conclusion, that digital footprint you are looking for will come from the pieces of content you share online.

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