The Start-Up Bug Bites Again
BeautyMatter
An essential resource for beauty industry executives, creatives, entrepreneurs, and suppliers.
We've gathered the top performing pieces of content from the past week.
PARTNER CONTENT: UA PACKAGING
The Start-Up Bug Bites Again: From Manscaped to Dermaclara
Joshua King, CEO of Dermaclara, has a track record of disrupting spaces, creating niche products, and scaling businesses.
Q3 2024: Beauty Deal Flow Accelerates into the Back Half of the Year
What a difference a quarter can make in beauty deal activity. After the downright dire picture painted by Q2 activity in the late spring and early summer, Q3 came back roaring.
TikTok x Amazon: Converting Trend Traffic into Sales
TikTok has reshaped the trend landscape with infotainment and user-generated video driven by an algorithm that promotes content, creates virality, and quickly reaches millions of users. It's also impossible to tame.
Reading the Market: Surviving and Thriving in a Downturn
To help shed light on the market's mixed signals, BeautyMatter discussed the current state of the beauty industry and the critical signals to watch over the next 12 to 18 months.
Keeping up with Culture, Creators, and a Shifting Social Landscape
Social media moves at lightning speed, and what works today may be over by tomorrow. Between the algorithms dictating what consumers do or don't see and the sheer number of competitors in the market, creating and capitalizing on viral moments is more difficult than ever.
2024 Week 46: Beauty Brand and Product Launches
Including launches from Loops, Sol de Janeiro, and The Honey Pot, here’s what else caught our editorial team's attention in the past seven days.
How Haut.AI Plans to Revolutionize Beauty Tech by Putting Consumer Privacy First
In the beauty industry, the newly patented “Skin Atlas” system from Haut.AI is paving the way for a new era of efficiency and innovation in skin analysis, all while safeguarding consumer privacy—an ever-present challenge in AI development.
Fall 2024 Fragrance Launches Roundup
As the last days of summer are all but a distant memory, so too are the fragrance releases in a state of transition. Here are the launches to accompany fragrance consumers into the autumn season.
Luxury at Any Pricepoint: Harry Slatkin, the Home Fragrance Man of the People
Harry Slatkin knows home fragrance—he pioneered the category to help it become the $29.3 billion industry that it is today.
Can This Plant Pigment Help Formulate Greener Sunscreens? Early Studies Show Promising Results
Biotech beauty has emerged as the latest buzzword shaking up the beauty industry, praised for its ability to create innovative ingredients with a smaller environmental footprint.
From Niche to Necessity: Seizing the Scalp Care Opportunity
The beauty industry’s recent move towards scalp care coincided with an increasing recognition of scalp health as integral to achieving healthy hair and a move beyond surface-level solutions in favor of treatments that address the root causes of hair problems.
Liquid Emotion, Cultural Artifact: A Conversation with Fragrance Taxonomist Michael Edwards
The esteemed expert sat down with BeautyMatter to discuss the parallels between wine and scent, the push and pull between the American and French fragrance industries, and why American Legends is his MBA in perfumery.
Reducing Sun-Induced Redness: Science-Backed Innovation of the Year
Sun protection is becoming an essential step in skincare routines; especially with the growing awareness of the long-term effects of UV exposure, consumers are looking for more holistic solutions.
BeautyMatter’s 15 Most-Read Stories This October
We’ve gathered our on-demand and top performing content for October 2024. Settle in and have a read to make sure you stay on the top of your game.
Key Investor Players in Africa's Creative Space
The investment and venture capital landscape in Africa has undergone significant transformation over the past decade, reflecting the continent's growing entrepreneurial spirit and the increasing recognition of its vast potential despite challenges.
Inside Erno Laszlo's Successful Campaign Using Reddit’s New Ad Platform
Erno Laszlo was one of the first skincare brands to experiment with Reddit’s new ad products in the hopes of reaching new and existing customers and driving conversions.
Superfans vs. Influencers: Who Holds More Value for Brands?
So, what makes superfans so special? And do they hold more value for brands than influencers? BeautyMatter asked beauty brands to weigh in on this debate.