THIS IS THE START OF THE JOURNEY TO CONQUER THE USA MARKET

THIS IS THE START OF THE JOURNEY TO CONQUER THE USA MARKET

THIS IS THE START OF THE JOURNEY TO CONQUER THE USA MARKET

Below is the image of Hyundai's first car shipment crossing the Pacific Ocean to the United States in 1986. Above is the image of the first Vinfasts of Vietnam that will be exported to the United States starting today.

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The journey of cars to USA


Hankyung newspaper wrote that people of Korean descent living in the United States shed tears when witnessing a great step forward in Korea when they saw Hyundai Excel rolling on the streets of Manhattan or San Francisco. In the 1980s, most Americans still thought of Korea as an extremely poor country right after the war. With the Hyundai Excel cars that crossed the sea in 1986, Korea was marked as "a majestic country". The first Vinfast cars to the United States in recent times have also created a lot of emotions for people with genuine Vietnamese blood who are living and working in the United States... Vietnam is also known for its war and poverty, and gradually gained attention as a country that produced automobiles.

Derrick Hatami, Vice President of Hyundai Motor America, said that Hyundai bringing cars here is a brave decision, full of risks and challenges, but will create unimaginable effects because only these cars are needed. Running in the United States, used by the American people, is considered to have passed the most stringent standards, easier to access other markets… Coming to the US is already a difficult challenge, and moving and selling are many times more difficult because people here have too many options.

Last year, when Vinfast electric cars first appeared at the LA Auto Show, people suspected that this was just a promotional gimmick to sell more in Vietnam. Another reason is that the United States is a country with very strict standards for the safety and operation of a car, and Vinfast is a fledgling company… Now, these issues have been answered. in a more convincing way, of course not with tricks like photoshop or photo editing...

Vingroup chairman Pham Nhat Vuong has an ambition to "plant a flag" abroad. If plugged into Myanmar, Cambodia, and Laos, it is not very "cool". Even so, plug it into the most majestic place and still do business for it. Where is the coolest place? It is the US - the world's largest superpower, Many people have considered this to be a strong statement because entering the US has never been easy, many strict people say it is too confident... But after a few years in Heaven, when Vinfasts have been, are, and are about to appear on the streets of the country, the words of exchange that year have come true.

As the US Ambassador to Vietnam, Mr. Marc E. Knapper has high expectations for the first electric Vinfasts to roll out in California... This is both a symbol of Vietnam's development and a testament to the relationship. warm diplomatic relations between the two countries. He also thanked Vinfast for putting their trust in the US workforce, building factories in the US, and creating thousands of jobs in the US...

We Vietnamese are usually just used to thanking others for investing in Vietnam. Now, perhaps we should get used to being thanked by others and the precious thing, the thanks we receive in return from America.

The journey to conquer America is only in the first steps. Like a child who wants to know how to run, he needs to know how to roll, and crawl... To be successful, if he wants to "plant the flag", it takes a lot of effort, if he doesn't do it, he will never succeed.

A brave journey needs people who dare to do, it and dare to aspire! And more

Feel free to connect and let's talk about Supply Chain:

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Trinh Pham Brauer

Vietnam Business Culture & Language Consultant

1 年

Good luck!

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