START ENGLISH MARCH NEWSLETTER
Iulia Halatz
Editor, copywriter, translator, journalist, owner @Start English. Your friendly legalese, business, finance, marketing, copywriting, and creative writing teacher. I can improve your English and set you in the limelight.
We offer tips and tricks about English and SEO, writing tips, copywriting tips, the word of the month, the mistake of the month, one article per month on business, business development, economics, marketing, and a free 6-hour course for companies.
Tips & Tricks about English
What Is Imposter Syndrome?
We were asked this question during our corporate English sessions.
People who struggle with imposter syndrome believe that they are undeserving of their achievements and the high esteem in which they are, in fact, generally held. They feel that they aren’t as competent or intelligent as others might think—and that soon enough, people will discover the truth about them. Those with imposter syndrome—which is not an official diagnosis—are often well accomplished; they may hold high office or have numerous academic degrees.
Commonly Confused words
Loose and Lose
Loose is usually an adjective: Posey discovered that the cows were loose. There was a killer on the loose.?
Lose is always a verb. It means to misplace something or to be unvictorious in a game or contest: Chester was careful not to lose his ticket.
?Complement and Compliment?
A?complement?is something that completes something else. It’s often used to describe things that go well together: Chester’s lime green boots were a perfect complement to his jacket.
A?compliment?is a nice thing to say: Posey received many compliments on her purple fedora.
Disinterested and Uninterested?
Disinterested?means impartial: A panel of?disinterested?judges who had never met the contestants before judged the singing contest.?
Uninterested?means bored or not wanting to be involved with something: Posey was uninterested in attending Chester’s singing class.
Tips & Tricks about ILEC
What is the International Legal English Certificate examination (ILEC)?
The?International Legal English Certificate (ILEC)?is an English language examination specifically designed for law students and practicing lawyers who aspire to work in an international legal context.? The ILEC assesses language proficiency in the context of legal situations. It covers the four language skills:?Reading, Writing, Listening, and Speaking. All sections of the exam use?realistic legal scenarios?as the basis for assessment. The ILEC is considered a?high-level?English language exam. It corresponds to?Level B2-C1?in the?Common European Framework of Reference for Languages (CEFR). The exam was developed in collaboration with TransLegal, which is Europe’s leading firm of lawyer-linguists.
Check out our test: Test engleza juridica pentru ILEC | Curs de englez? juridic? (wordpress.com)
Learn more in class: https://docs.google.com/forms/d/e/1FAIpQLSd5Y2UyeID8uVRuLD1-OxuF-0lbIDkap53MJxFQ34ucMuQ44g/viewform?vc=0&c=0&w=1&flr=0
Tips & Tricks about Digital Marketing
What is content seeding?
Content seeding is a digital marketing strategy where content creators strategically plant a brand’s content across various platforms. It’s like sowing seeds in a garden, but instead of zucchini seeds, marketers plant content to grow brand awareness and attract leads.
In this approach, content creators distribute a brand’s content across different places frequented by their target audience. For instance, they might partner with influencers to promote a product on social media. Influencers, with their large audiences, are prime choices for content seeding. Their endorsement can significantly impact brand visibility and trust.
We often get comments that direct readers to the brand's website, coming from various sources like news platforms, education websites, and wellness industries. We typically give the green light to the categories of links that can be useful to our readers.
Read more on our blog: Pitch me! Pitch me! | Blog de companie (seocopywriting.ro)
The Word of the Month is "Generative AI”
The use or study of artificial intelligences (= computer systems that have some of the qualities that a human brain has, such as the ability to interpret language, recognize images, and learn from data supplied to them) that are able to produce text, images, etc.: The tech industry rushed to incorporate generative AI into everything from search engines to food delivery apps. Universities have drawn up new guidelines to help teaching and assessment methods adapt to the growing use of generative artificial intelligence.
Please read my article: What Is Your Opinion About The AI? | Blog de companie (seocopywriting.ro)
English Never Sleeps
Tipflation noun = the increase in the amount of money that people are expected to give as a tip
Loud budgeting? =?the practice of being open and honest with other people about wanting to save money and not spending it if you do not want to
Jump scare?=?a scripted moment (as in a film or video game) intended to startle the audience Logline = a simple synopsis of a screenplay, film, novel, etc. that is used for pitching (see?pitch?entry 3 sense 3c) or promotion Vanity card??=?the logo of a production company that appears briefly on-screen following the credits for a television show or movie
Crate-dig = to shop for rare, vintage, or obscure recordings especially by searching through crates of secondhand merchandise
'Grammable = suitable to be posted on the Instagram photo-sharing service : Instagrammable
Other words discussed in class:
The nuts and bolts =?the practical facts about a particular thing, rather than theories or ideas about it: When it came to the nuts and bolts of running a business, he was clearly unable to cope.
To be at loggerheads =?to strongly disagree (with someone)
Soft skills =?people's abilities to communicate with each other and work well together
Advance notice =?information, especially official information, about something that is going to happen in the future:
领英推荐
Zero-based budgeting =?a method for business budgets in which all costs are considered again each year, and each department must say why it needs the amount it asks for
Cloak-and-dagger =?used to describe an exciting story involving secrets and mystery, often about spies, or something that makes you think of this:
Flaunt =?to show or make obvious something you are proud of in order to get admiration:
Consensus =?a generally accepted opinion or decision among a group of people: general consensus = The general consensus in the office is that he can't do his job. reach a consensus = Could we reach a consensus on this matter? Let's take a vote. consensus on = There is a growing consensus on the need for the country to train more doctors.
Boston Tea Party = (December 16, 1773), incident in which 342 chests of tea belonging to the British East India Company were thrown from ships into Boston Harbor by American patriots disguised as Mohawk Indians. The Americans were protesting both a tax on tea (taxation without representation) and the perceived monopoly of the East India Company.
Mistake of the Month
Some speakers confuse the time words and adverbs used with Present Perfect Simple and adverbs used with Past Tense Simple.
We CAN'T use the present perfect with a finished time word:
INCORRECT: I've been to the museum yesterday.
We use Present Perfect Simple with: just, already, yet, lately, recently, lately, so far...
We use Past Tense simple with: yesterday, ago, the day before yesterday, last month...
?Tips and Tricks for Job Seekers
Accounting Interview Questions (that have been discussed in class):
Join our accounting classes!
Articles of the Month
In class, we have covered a few topics related to business development:
In the lead-up to the introduction of our AI course, we suggest:
Our business and financial English programs include subjects such as company growth and starting a business. In addition, we have our students develop original projects based on intriguing business concepts.
If you would like to know more, please join our courses!
A plethora of more enthralling fragrant?tales wait for you on Fragrantica:
Read more about Perfumery and the AI: ESXENCE 2024: Artificial Intelligence Perfume Day ~ Art Books Events (fragrantica.com)
Offer of the Month!
We provide companies with the option to include our intensive Public Speaking Course, English grammar course (6 hours) or the Creative Business Writing course (6 hours) as a bonus when they sign up for our customized professional English course, which consists of 24 hours of training.
Exciting news! Our new courses in April will delve into AI technology and its use in growing our business activities. Get ready for an enlightening journey! Stay tuned!
Viziunea noastr? este s? devenim principala surs? de cursuri de limba englez? de specialitate ?i consultan?? ?n limba englez? pentru companiile din Romania.
Cum vom face asta?
Prin experien??, profesionalism, prin cursurile noastre unice pe pia?? (cursul intensiv de gramatic?, cursul intensiv de proofreading, cursul de Creative Business Writing ?i cursul de englez? feroviar?) ?i cu ajutorul bibliotecii noastre digitale creat? ?n 25 de ani de predare.
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