START ENGLISH JUNE NEWSLETTER
Iulia Halatz
Editor, copywriter, premium English trainer, owner @Start English. Your friendly legalese, business, finance, marketing, copywriting, and creative writing teacher. I can improve your English and set you in the limelight.
We offer tips and tricks about English and SEO, writing tips, copywriting tips, the word of the month, the mistake of the month, one article per month on business, business development, economics, marketing, and a free 6-hour course for companies.
Tips & Tricks about English
What is Brand Alignment?
Brand alignment encompasses the harmonization of your brand promise, fundamental values, and organizational culture. It signifies that your brand promise is a true reflection of your beliefs, principles, and the conduct of your organization. This alignment ensures that what your brand pledges aligns seamlessly with what it stands for and how it operates. Coldplay, as a band, is known for several core values and principles that they advocate for and embody in their music, public appearances, and philanthropic efforts.
Read more: How Coldplay’s Concert Reveals Secrets to Brand Alignment | Blog de companie (seocopywriting.ro)?
or watch the video: How Coldplay's Concert Reveals Secrets to Brand Alignment (youtube.com).
We were asked this question during our corporate English sessions.
Commonly Confused words
Detract vs. distract
Detract?and?distract?are both verbs.?Detract?means "to reduce the strength, value, or importance of something," as in "a minor error that does not detract from the overall quality of the report." Distract?means "to cause someone to stop thinking about or paying attention to someone or something and to think about or pay attention to someone or something else instead," as in "noises in the hallway that distracted the students."
Envelop vs. envelope
Envelop?is a verb that means "to completely enclose or surround someone or something," as in "she enveloped the baby in the blanket" and "mist enveloping the mountains." Envelope?is a noun that refers to an enclosing cover for a letter, card, etc. The word is also used in the phrase "push the envelope," which means "to go beyond the usual or normal limits by doing something new, dangerous, etc.," as in "a writer whose new novel pushes the envelope."
Forth vs. fourth
Forth?is an adverb used especially in literary contexts to mean "out into notice or view," as in "spring's blossoms bursting forth," and "onward or forward in time or place," as in "from this day forth." It is also used in various phrases such as "and so forth," "back and forth," "bring forth," and "set forth." Fourth?is used as a noun, an adjective, and an adverb with meanings that relate to the number four. As a noun it can mean "number four in a series," as in "arriving on the fourth of May," and "one of four equal parts of something," as in "cut the cake into fourths." As an adjective it means "occupying the number four position in a series," as in "the fourth day"; as an adverb it means "in the fourth place," as in "he finished fourth in the race."
Tips & Tricks about international exams
What are the?BEC exams?
Business Certificates, also known as?Business English Certificates (BEC), are a suite of three?English language qualifications for international business:
They will help you to?achieve your ambitions to work abroad?work with international organizations in your own country and study business-related subjects?taught in English.
They show that you can?use English confidently in international business environments.
We offer training courses for all international exams (Cambridge CAE, Cambridge FCE, ILEC, IELTS, BEC, and ICFE). Book a preliminary session at [email protected].
Join our courses: https://docs.google.com/forms/d/e/1FAIpQLSd5Y2UyeID8uVRuLD1-OxuF-0lbIDkap53MJxFQ34ucMuQ44g/viewform?vc=0&c=0&w=1&flr=0
Tips & Tricks about SEO
What is on-page SEO?
On-page SEO refers to the practice of optimizing individual web pages to rank higher and earn more relevant traffic from search engines. This involves optimizing both the content and the HTML source code of a page. On-page SEO factors include elements such as keyword optimization, quality content, meta tags, heading tags, URL structure, image optimization, Internal linking, mobile optimization, page speed.
For more details check my video on the same topic:?https://youtu.be/TIUpKinxV_A?or read the article:?What is on-page SEO? | Blog de companie (seocopywriting.ro).
The Word of the Month is "Black Swan"
A black swan is an unpredictable event that is beyond what is normally expected from a situation and that has potentially severe consequences. Black swan events are characterized by their extreme rarity, severe impact, and the widespread insistence they were obvious in hindsight.
Read our article: What Is a Black Swan Event? | Blog de companie (seocopywriting.ro)
Watch our video: Black Swan Events: Unpredictable Financial Disasters (youtube.com)
English Never Sleeps
New words in English
street scar =?a patch of asphalt used to repair a road that is not the same color, or sometimes the same material, as the road underneath it
gentle density =?a type of urban development that focuses on building small apartment blocks and houses for one family so that the number of people living in that area does not increase severely and suddenly
applejuicification =??the use of apple juice as the main ingredient in drinks that contain several different fruit juices, especially when this is not made clear in the name or on the packaging
WaterTok =?a community on the social media service TikTok where people post videos of recipes for water mixed with different flavored ingredients
hush trip =?a journey taken by an employee who then works remotely at the place they are visiting without telling their employer they are doing so
Other topics discussed in class:
What Is Business Development?
Business development is the process of planning for future growth by identifying new opportunities, forming partnerships, and adding value to a company. It involves understanding the target audience, market opportunities, and effective outreach channels to drive success.
Business development may involve objectives around sales growth, business expansion, strategic partnerships, and increased profitability. The process impacts every department, including sales, marketing, manufacturing, human resources, accounting, finance, product development, and vendor management.
New video about business development:?https://www.youtube.com/watch?v=rtwt6l6otDM
money pit =?something on which you keep having to spend a lot of money, especially when it may be a waste of money.
commodity =?a substance or product that can be traded, bought, or sold: The country's most valuable commodities include tin and diamonds. the international commodities market
passive income =??money that doesn't take much time or effort to make and you don't earn it from a traditional job. It can include earnings from rental properties, dividends from stocks, selling courses online, and other projects where you're not involved in the continued generation of revenue. Although you may have had to put time, money, or effort into starting up such ventures, eventually you collect income passively, without breaking a sweat.
turn a deaf ear =?to ignore someone when they complain or ask for something: turn a deaf ear to In the past they've tended to turn a deaf ear to such requests.
presumption of innocence
The presumption of innocence is a legal principle that every person accused of any crime is considered innocent until proven guilty. Under the presumption of innocence, the legal burden of proof is thus on the prosecution, which must present compelling evidence to the trier of fact (a judge or a jury). If the prosecution does not prove the charges true, then the person is acquitted of the charges. The prosecution must in most cases prove that the accused is guilty beyond a reasonable doubt. If reasonable doubt remains, the accused must be acquitted. The opposite system is a presumption of guilt.
corporate veil:?the idea that a company's managers or shareholders are not legally responsible for the actions of the company: authorized share capital =?the largest number of shares that a company can offer for sale at a particular time: Shareholders approved an increase of 32.6% in the bank's authorized share capital. registered capital =?the amount of capital that a company is officially allowed to get from selling shares
AGM =?a meeting that happens once every year in which a company or other organization discusses the past year's activities and elects new officers
领英推荐
infringement =?an action that is against a law, an agreement, etc.: infringement of sth = The report argues that the penalty for online infringement of copyright should be increased.
frozen asset =?an asset that cannot be sold because of a government or court order: He is suspected of money laundering, and has asked the court to allow the release of frozen assets for funding legal advice to challenge the order.
white-collar =?relating to people who work in offices, doing work that needs mental rather than physical effort
minimum wage =?the smallest amount of money that employers are legally allowed to pay someone who works for them: The new business couldn't afford to pay more than the minimum wage.
DBA (doing business as) =?used before the name of a business to indicate that a person or company with a different name is doing business under this name: John Peters, dba Peter's Plants
quarterly return = a term used to describe revenue that is generated within a specific three-month time frame: My accountant submits the returns for my company
Mistake of the Month
Causative Forms
We noticed several mistakes in the usage of Causative Forms.
Watch the video for more insight:?https://youtu.be/1eKNrhtmXoM?si=0-9KktmO__5kOAW6
Join our bespoke English classes!
Tips and Tricks for Job Seekers
Tough Interview Questions: What Is Your Ambition in Life?
As an interviewer, I would ask, “Could you please share with us what your ambition in life is?” because question helps us understand if you possess a personal drive and motivation to excel in your work.
I can follow-up with:
Can you explain how having personal goals can potentially drive you to produce high-quality work for the company, as opposed to relying solely on instructions from your manager for motivation?
Can you please elaborate on whether you have a long-term interest in this position?
How would you assess the potential impact on your success in this role if you view it as a temporary step in your career or a side job to your passion, compared to having goals that align with the position?
Check out my latest video on the topic:?https://youtu.be/8CoPUEdNIRY?si=nVBUgvKn35QYi1pv.
Join our interview preparation classes!
Articles of the Month
Creative Writing is one of our flagship courses.?
Writing Prompts That Work For Me
Read our article: Writing Prompts That Work For Me | Blog de companie (seocopywriting.ro)
How can I improve my attention span?
It’s likely that your attention span has decreased in recent years. Here’s a guide to help you regain your focus.
Watch the video on the same topic: https://youtu.be/QwSwIRQCZr4?si=i4hUW00otGevS_3e
Do not forget to follow our YouTube channel:?https://www.youtube.com/@iuliahalatz6344.
I create videos about trending news, the worldwide economy, new English words, economic concepts, and everything else that might help you in your daily quest to master the English language.
If you would like to know more, please join our courses!
.............................................................................................................................................................................
A plethora of more enthralling fragrant?tales wait for you on Fragrantica:
Offer of the Month!
We provide companies with the option to include our intensive Public Speaking Course, English grammar course (6 hours) or the Creative Business Writing course (6 hours) as a bonus when they sign up for our customized professional English course, which consists of 24 hours of training.
Exciting news! Our new courses in June will delve into AI technology and its use in growing our business activities. Get ready for an enlightening journey! Stay tuned!
Viziunea noastr? este s? devenim principala surs? de cursuri de limba englez? de specialitate ?i consultan?? ?n limba englez? pentru companiile din Romania.
Cum vom face asta?
Prin experien??, profesionalism, prin cursurile noastre unice pe pia?? (cursul intensiv de gramatic?, cursul intensiv de proofreading, cursul de Creative Business Writing ?i cursul de englez? feroviar?) ?i cu ajutorul bibliotecii noastre digitale creat? ?n 25 de ani de predare.
You are more than welcome to sign up for our newsletter!?
Trainer
8 个月Very helpful!??????????