Start dealing with 3rd party tracking pixels to improve customer and site performance
A good thing about tracking pixel on E-Commerce sites: They're generating revenue and creating deeper insights about the customers.
The bad thing about is they're heavily decreasing overall performance of the website.
But no E-Commerce site can live without it. Therefore it's key to continuously monitor them, in terms of technical and financial performance. For this I set up a working group with members from the business unit and the development team to find the optimum for the customers and the company.
Where still at the very beginning, but we see first steps towards the right direction.
And you can't imagine how impressive the first analysis was ??. To get idea what's going on, checkout the following link and type in a site of your choice to see what trackers or other requests are made. https://lnkd.in/d37ii-S
Here is a very helpful article with way more details. Here you can find useful tips and best practices.
Thanks to Fabian Krumbholz for sharing the references ??