The Start of The 4th Quarter, View From Above Edition Of The Newsletter...

So two questions, since we got a great response and continue to for stories. First, who inspires you to do the great work you do? Who are the unsung heroes we should know about? Second. Where is the amazing work done by young media members on college campuses? Would love to learn more about who we should be following on the way up? Give us some help, we are close to 70,000 shared readers… send us ideas! If you want to add anyone, send along their email address to [email protected] or they can subscribe to the LinkedIn feed. We welcome the notes, the feedback, and the content. Please keep it going. Follow me on Twitter, LinkedIn, Facebook, Tumblr, Instagram. My site is joefavorito.com. Thanks for all the support and on we go.

???

THOUGHT FOR THE WEEK

"There are no rules to rock 'n' roll. That's the reason it's there." -- Keith Richards

???CUP O' JOE

This week we look back on a special 30-year anniversary, gave some thought to playing to a demo sports ignores, appreciated those who do the work and talked the business of the NWSL.?

SOME ARTICLES YOU MAY HAVE MISSED

Is mediocrity OK? Full Story: TIME (tiered subscription model) (9/18)?

Bobby Wagner's comic book for health Full Story: KING-TV (Seattle) (9/20)?

A hillbilly baseball player and his music Full Story: The New York Times (9/14)?

The rise of Fla. State's Jordan Travis Full Story: ESPN (9/20)?

The storytelling of PBR Full Story: Sports Illustrated (9/25)?

Nevada High School battles the heat Full Story: The Messenger (West Palm Beach, Fla.) (9/20)?

How Apple is planning to change sports engagement Full Story: GQ (9/21)?

The cautionary tale of BioSteel Full Story: SportsPro Media (9/21)?

Cricket scammer tried to create fake league Full Story: Sports Illustrated (9/15)?

The business of women in football grows Full Story: The New York Times (9/24)?

WORTH A LOOK OR LISTEN

Why are streaming numbers so hard to find? Full Story: YouTube (9/19)?

Steve Ballmer talks innovation Full Story: Apple Podcasts (9/11)?

Raiders President on plans for success Full Story: Forbes (tiered subscription model) (9/20)?

SPORTS CAUSE OF THE WEEK – BY @SPORTSANDCHANGE

Climate change threatens sport of cycling In July, the Red Bull Hardline in Wales was canceled because of intense rain and heavy winds -- something that's becoming increasingly common in cycling, according to Protect Our Winters UK, a climate change campaign charity made up of outdoor sport enthusiasts. Cycling's world governing body, the UCI, says it's committed to sustainability and can help to tackle climate change by encouraging people to cycle as a form of transport. Details here.

DIVERSE VOICES - BY SPORTIVO Coco Gauff's New Balance campaign Full Story: Andscape (9/18)?

Have a great long weekend for some! Joe Favorito (@joefav)