Start 2025 bold. Think big. Create bigger.

New Year, New Perspectives, Same Passion for Design ?

January – the time when we wipe away the festive excess (almost) and tackle a blank canvas. For us designers, it's the perfect opportunity to explore, reinvent, and let’s be honest, challenge conventions.

Design at the start of the year is like a fresh sketch: raw, full of promise, and ready to transform into something spectacular. So, join us for another year of limitless creativity.

From surprising innovations and trends to watch, to bold moves that are reshaping our professions, we're ready to be inspired, and we hope you are too!

WHAT'S UP

? When Coffee Becomes Nomadic

What if your espresso could slip into your pocket? That’s the brilliant and slightly irreverent idea behind no normal coffee : concentrated coffee paste packed in a travel-sized tube.

Created in the heart of the Alps by Alexander H?rberlin and Philippe G. , this design gem is more than just coffee – it's a nomadic experience. A recyclable 100ml tube, 100% Fair Trade Colombian Arabica beans, and a hint of Swiss organic sugar... and there you have it, coffee with chocolate and caramel notes ready to go anywhere.

But it's not just about drinking: spread it, cook with it, or use it for an instant boost. Tiramisu, cocktails, or simply on a banana during a trek – this coffee is all about versatility.

With its minimalist aesthetic and impressive adaptability, No Normal Coffee exemplifies what design does best: reimagining an everyday ritual into an adventure.

This product shows how a simple problem – drinking good coffee anywhere – can lead to a solution that transcends expectations. A lesson in adaptability and creativity for all designers. Compact, responsible, and deliciously bold, this tube pushes the boundaries of coffee and good taste.

Ready to take this next-generation coffee on your next adventure? ??

?? When Xbox and Fanta Make Design Sparkle

When a gaming icon teams up with a soda legend, the result can only be explosive – and this Microsoft Xbox Series X x Fanta collab goes all out.

What’s on offer? A vibrant competition where you can win Xbox Series X consoles custom-designed with the colors of Fanta’s most iconic flavors. We're talking orange, lemon, exotic, and even the surprising lemon-elderflower. But the real showstopper? Ultra-vibrant controllers that capture the essence of each flavor: flashy, fruity, and ready to light up your setup.

Available in eight European countries, including France (cocorico! ??), this campaign is a feast for the eyes. Each console flaunts a unique design inspired by Fanta’s bubbly universe – an explosion of colors, playful patterns, and a nod to effervescent textures. A true visual treat for gamers and design lovers alike.

HOT & TRENDY

?? Louis Vuitton Reinvents the Tram

What if a simple commute became a work of art? In Milan, 路易·威登 and Japanese artist Takashi Murakami dress two historic trams, transforming them into rolling design icons.

The Café Tram, dressed in pink, blends pop culture with Japanese literature. Meanwhile, the Cinema Tram, in electric blue, plunges passengers into Murakami's trippy universe with his cult short films "Superflat Monogram" and "Superflat First Love."

With their vibrant patterns and smiley flowers, these trams represent the perfect marriage of tradition and boldness. More than just transport, they redefine public space: design enters, exuberant, immersive, and accessible to all.

Louis Vuitton proves once again that luxury is never static. It moves, it surprises, and most importantly, it pushes the boundaries of everyday life ???

Unexpected collaborations like this one show how an iconic brand can stay in tune with the times, surprise, and reach new audiences while preserving its heritage. These innovative partnerships allow brands to reinvent themselves and maintain their relevance in a constantly evolving world. Discover how to take your brand to iconic status ??

??? Pubic Hair as Typography

When beauty standards meet bold rebellion, you get Kiehl's Since 1851 and Marcel shaking things up with an audacious campaign that’s anything but subtle. This isn’t your average “accept yourself” beauty message. Nope, this one gets up close and personal with the taboo subject of pubic hair – and transforms it into a graphic manifesto.

After facing bans on several platforms due to visible pubic hair, Kiehl's didn’t back down. Instead, they turned censorship into their creative weapon by crafting a typeface made from – yes, you guessed it – real pubic hair. Talk about turning a setback into an iconoclastic statement.

With Marcel’s help, they crafted a bold, DIY-inspired typeface from actual pubic hair, transforming banned images into words that scream “deal with it.” Every letter was meticulously constructed to hammer home a powerful message: pubic hair isn’t indecent, it’s part of the human body.

Accompanying this rebellious typography are slogans that leave no room for ambiguity! No excessive visuals, just raw confrontation: the naked body vs. societal taboos. Kiehl’s and Marcel aren’t just selling skincare – they’re challenging the norms and redefining beauty.

UNLEASH THE FUTURE

?? Retro-Futurism at Full Speed

雷诺 and Publicis Conseil take a leap back in time with a campaign that brilliantly fuses yesterday and tomorrow. 40 years after "Les voitures à vivre", the brand reinvents its heritage with an audacious approach and a design that echoes past decades while sending waves of electric modernity.

The twist? Instead of changing the way we live with cars, Renault transforms the car itself, staying true to the essence of the brand: accessible, human, timeless.

This isn’t just a film, it’s a visual epic perfectly orchestrated: retro tones, an art direction that breathes nostalgia while putting the pedal to the metal for the future. Every era, from Super 8 grain to VHS, is an invitation to revisit the evolution of automotive design. And to top it off, a reorchestrated version of "Johnny and Mary" by Robert Palmer perfectly links the past and future with an offbeat elegance.

CHANGEMAKER

???Well-Being at Your Fingertips

Paynter Jacket Co. is shaking up the design world with a brilliant idea: transform garment labels, usually reserved for care instructions, into genuine messages of self-care. Forget the typical laundry instructions – the brand writes advice for a "happier life." A subtle reinterpretation that goes beyond the product to create an emotional connection with the consumer.

In a world where well-being and identity are central, Paynter creates clothing that goes beyond just looks. It’s not just a product; it’s an invitation to take care of yourself, reconciling fashion and well-being.

This clever design reimagines the label – a usually overlooked detail – to become a powerful vehicle for emotional connection. By utilizing this minimalist space, Paynter turns an ordinary garment into a sensory and visual experience.

This bold design move shows how even the most insignificant elements can become powerful drivers of social impact, offering a touch of meaning and reflection in an everyday object.

??Cadbury Reinvents Sharing

When design pays tribute to everyday generosity, you get Cadbury UK 's bold new campaign: "Made to Share", crafted in collaboration with creative agency VCCP .

This campaign, rooted in Cadbury Dairy Milk’s "Generosity" platform, celebrates the small acts of kindness that bring us closer together. But this time, the magic lies in… the packaging. Yes, you read that right.

Each limited edition of the iconic Dairy Milk bar features a playful redesign that redefines the art of sharing. Picture this: a bar divided into portions that reflect real-life scenarios – with, of course, a touch of humor. For instance, a bar made for a road trip: a generous half for the driver, a smaller share for the navigator, and a few miserable squares for the one who slept through the whole journey. Just. Perfect.

Designed by Bulletproof , each packaging pays tribute to the unsung heroes of our daily lives – friends, colleagues, or housemates who brighten our days.

"Made to Share" celebrates the little gestures that bring us closer, because sharing is, above all, about connection.

So, who in your life deserves the biggest square? ??

BEYOND BOUNDARIES

??When Denim Becomes Design

What if your old jeans could become design masterpieces? With The Denim Project, South Korean designer Junghyun Kim transforms worn-out clothes into unique pieces: decorative plates, coasters, trays… He doesn’t just recycle, he elevates.

By grinding denim and mixing it with resin or plaster, he plays with textures and imperfections to create objects with raw charm, both aesthetic and practical. The natural tones of denim – blue and white – evoke strong cultural references: Delft ceramics and The Great Wave off Kanagawa. These objects tell not just a story of style but embody a philosophy.

Kim pushes the boundaries of design by turning recycling into a sustainable art form. His creations, designed to last or be recycled again, challenge us: what if our waste was just a material waiting for transformation?

Denim has never been this useful… or this elegant.

??Limited Edition Friendship

When two icons like 可口可乐公司 and Oreo come together, it’s not just a partnership; it’s a manifesto of design. Announced in August 2024, this collaboration gives birth to two limited edition creations: Coca-Cola Oreo Zero Sugar, a drink that blends Coca-Cola’s classic taste with biscuit notes, and Oreo Coca-Cola, a cookie where soda meets sweet crunch.

This project goes beyond a simple product: it redefines the boundaries between brands and experiences. Design plays a pivotal role. Each product features packaging that combines Coca-Cola’s graphic codes – bold red and dynamism – with Oreo's rich textures and visual identity. The result? A hybrid identity that appeals to both the eye and the palate, celebrating the union of two opposing worlds.

But innovation goes beyond aesthetics. With the "Bestie Mode" campaign, Coca-Cola and Oreo enter the digital realm. In partnership with Spotify , they offer an immersive experience where consumers create personalized playlists to share with their "besties." This merging of tangible products and digital interactions showcases design made for today, with an eye on tomorrow.

This collaboration perfectly illustrates how design can transform a partnership into a cultural celebration, offering a multisensory, playful, and emotional experience.

?? Want to keep the design discussion going or share feedback on this newsletter? Let's get in touch!