STARS IN UBER
STARS IN UBER

STARS IN UBER

Alessio Sundas Editore Italiano Launches a New Format Stars In Uber

Take Uber You Could Find Yourself Driving From:

#Johnnydepp

#starsinuber

#shakira

#TomCruise

#alessiosundaseditore

TV FORMAT (20 to 50 minutes)

The passenger calls to reserve Uber service from home to destination.

Scenario

A car/van arrives to pick up the passenger. The driver (a star of sport or cinema and TV) opens the door of the car/van so that the passenger can see his/her face, then returns to the driver’s seat and ask the passenger where s/he wants to go.

On the way, had the passenger not recognized him/her or is astonished and wondering whether the driver is really “that” famous star, the driver starts a conversation on his professional field (sport, cinema, showbusiness) in order to make him/her recognize the driver. For example: if the star is a known soccer player, he might ask the passenger if he is a soccer fan, which team is supporting, etc; if s/he is a tennis player, he might ask if s/he plays tennis what s/he thinks of…his/her name; if s/he is a singer, s/he might ask the passenger to sing with him/her; if he is a comic actor he can joke with the passenger or ask him/her to tell a joke. In addition, the star can resort to a phone calls to let the passenger know who is really driving the car/van.

Additional element: if the passenger has requested the UberXshare service, in the car s/he will find another passenger (an actor). The actor will have a disturbing appearance and behavior, for example by pretending on a phone conversation, to have been in jail or behaving in a crazy way or pretending to be deaf and to misinterpret any ongoing conversation.

During the trip, some products might be shown for commercial purposes. If the star has already taken part to commercials, those products might be re-proposed in a comic/ironic way.

Upon arrival to destination, the passenger and the star will be welcomed by an applauding public. The star will handle to the passenger a ticket for a sport game or for a show and by smiling will say “thank you for chosing Uber”.

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