Starbucks and Coca-Cola see positive results with reuse scheme - Our guide to shrinkflation - leading retailers adopt new porridge packs
Packaging Europe
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Welcome to this week's edition of the Packaging Europe LinkedIn newsletter! Like we do every week, we're bringing you a rundown of the most important packaging stories from the past seven days.
Let's get into the stories.
The Coca-Cola Company, Starbucks, PepsiCo and others served reusable takeaway cups as the default in a Closed Loop Partners trial and apparently achieved a 51% return rate, suggesting environmental benefits for mandatory reuse.
Greggs, Asda, Lidl, M&S, Tesco, Waitrose and Morrisons have implemented Greiner Packaging’s self-separating packaging solution – which is said to achieve a recyclability rate of up to 98% – into their own-brand instant porridge pots.
In this edition of The Brief, we investigate what ‘shrinkflation’ means, why it happens, and how it affects the packaging industry. Shrinkflation is generally defined as when the size or quantity of a product is reduced, but the price remains the same. We’ll look at why businesses might make these reductions, how they affect consumers and the need for brands to communicate these changes clearly.
Huhtamaki has introduced recyclable single-coated paper cups designed for yogurt and other dairy products, said to contain less than 10% plastic content and be fully recyclable in Europe.
Plastics technology licensor Axens and plastics recycling company SOREMA have announced a partnership to provide integrated solutions for the chemical and mechanical recycling of plastic waste.
Coesia shows automation excellence in e-commerce fulfillment at LogiMAT
Coesia, a global leader in industrial and packaging solutions, will present its latest automation technologies for logistics and e-commerce at LogiMAT 2025 (March 11-13, Hall 8, Booth 8C31). With a focus on agility, flexibility, and efficiency, Coesia offers cutting-edge solutions for e-commerce fulfillment. Experts from ACMA, Emmeci, FlexLink, Atlantic Zeiser, and System Ceramics will showcase technologies enhancing warehouse and order fulfillment operations.
Key technologies include:
Other innovations include System Ceramics’ smart fulfillment E-BFS machine, ACMA’s E-SWL sleeve wrapping solution, and Atlantic Zeiser’s Late-stage Differentiation for on-demand packaging customization.
Coesia’s presence at LogiMAT 2025 underscores its commitment to advancing e-commerce logistics through automation, boosting efficiency, adaptability, and sustainability in supply chains.
This content was sponsored by Coesia