Standing Out in the Creative Business Sea
Simon Banks
Creating consistent video content will increase attention, leads & sales. Supporting business owners & marketeers get results with video by Strategy |Training | Production | Marketing
In the vast sea of creative businesses, standing out can be quite a challenge.
You’ve probably noticed that many creative brands claim to be "storytellers" or boast about producing "creative content." But remember, at the heart of every successful transaction, it’s the personal connection that counts.
People buy from people, not from slogans or the technology they use.
The Importance of Authentic Brand Identity
Anchoring your business in a brand identity that resonates deeply and genuinely with your clients is vital. What are the unique threads woven into the fabric of your work that attract your audience? It's not just about being different; it's about being authentically you.
Reflect on Your Unique Value
Take a moment to reflect on what makes your work genuinely special and the core values that define your brand. Ask yourself, why do your clients choose to work with you specifically?
Clarify Your Brand’s Unique Value
1. Identify Core Reasons: Spend some time today jotting down three core reasons why your clients choose you.
2. Reach Out to Loyal Clients: If you're unsure about these reasons, this is a great opportunity to reach out to a few of your most loyal clients and ask them directly. Their insights can provide invaluable clarity and strengthen your brand’s identity.
Why This Matters
Understanding and articulating your unique value not only helps in attracting and retaining clients but also ensures that your brand remains consistent and authentic. This authenticity fosters deeper connections with your audience, leading to more successful and meaningful business relationships.
Reflecting on and understanding what makes your brand special is an ongoing process. By staying true to your core values and continually engaging with your clients, you can ensure that your brand stands out in a crowded marketplace.
I’m excited to see what makes you and your brand truly stand out!
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#BrandIdentity #CreativeBusiness #ClientConnection #Authenticity #businessgrowth
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Founder and Director of Team Clinic Services and Founder and Director of Anatomy Matters. Host of Unleash Your Inner Athlete Podcast and Team Talk YouTube Channel
5 个月Brand especially personal brand is more and more important. With so much noise out there finding someone authentic can be a challenge
Founder of Superhuman In You and AMHWAL Academy | Creator of Human Intelligence Model ?? for Leadership | NED | 3x Best Selling Author | Organisational Psychologist MSc | Key Note Speaker | Team Workshops & 1:1 Coaching
5 个月Standing out is key in today's crowded marketplace. Great article Simon!
I help trusted advisors in the legal sector to build client loyalty by harnessing innovation to deliver value.
5 个月So true. Something about speaking in front of a camera feels intrinsically inauthentic at first, which makes it all the more important to push on through to refind your real, authentic self - flaws and all!
Philip Hurd-Wood actor/voiceover/writer/producer/storyteller
5 个月Spot on!!