Standard Shopping With Performance Max Strategy to Lower CPCs

Are you using the “feeder strategy” for Standard Shopping campaigns?

It’s a method that uses Performance Max to generate low-cost clicks and traffic.

A lot of people think this strategy will improve the performance of their campaigns.

That's a misconception.?

PMax and Standard Shopping campaigns actually share data bidirectionally rather than operating in a one-way feeding relationship.

This means both campaigns—PMax and Standard Shopping—compete for and share the same audience data.

In this video , John Moran discussed how this works.?

He also talks about a new strategy that you can use to help you improve your overall performance.

Discover the specific settings and results, including how we allocated budgets, managed ROAS targets, and achieved better efficiency.

Check out our latest video here !