Standard shopping is the new PMax

Shopping campaigns are back...?

And they're beating PMax in the auction thanks to Google’s latest update.

We added $50k/month to a clothing brand last month using primarily Standard Shopping…

And I want to break down how and why they should be the top spending campaign in your account this Q4.

Why listen to me??

Because me and my team are actively managing $1M+ monthly in ad spend...?

We don’t run Meta ads, or do SEO…

Instead, we literally live in the Google ads manager.

So we’re on the cutting edge of this stuff…

Here's the thing:?

PMax isn't always the answer anymore.

And in most of our accounts we’re transitioning back to shopping.

Why??

Because Standard Shopping:

• Lets you add campaign level negative keywords
• Allows custom ROAS targets at ad group level
• Grants you the ability to add your own bid adjustments

PMax can do none of these things.

What’s more?

Standard shopping is your best friend for incremental sales.

You can forcibly target ice cold customers.

Whereas pMax will always do some level of remarketing.

So, how do you tie standard shopping campaigns into your account?

Here’s what we did for this brand:

As you can see, we had:

• Cold Shopping (for best-selling products on a low tROAS to allow for higher traffic volume)
• Cold Search (on exact match keywords which are also able to outrank pMax)
• PMax (for underperformers and to push the rest of the product catalogue)
• Brand defence campaigns (purely to defend against competitors)

Once you’re launched?

• Check search terms every 72 hrs and exclude irrelevant terms
• Check audience demographics every week and add bid adjustments
• Lower tROAS and increase budgets to scale
• Raise tROAS to increase profitability if needed
• Optimise your product feed incessantly to get a better CTR%
• Monitor your search impression share

Now, you might be thinking...

This all sounds good, but I don’t know if I have the time to launch, manage and scale properly segmented standard shopping campaigns in my account.

Well my friend, that’s where we come in.

We will create a fully custom Google ads action plan for your brand within the next 24 hours.

Whether you’re already running campaigns but want to get to the next level…

Or you’re still yet to touch Google.

Just click below:

"I want a 1-1 Black Friday Google ads audit"

And remember...

If we don't find ways to make your brand more money, your next coffee's on me.

Talk soon,

George Founder, The Paid Search

P.S. If you’ve already got an agency in the account and you don’t want to bother them, we can audit the account live on the call so you still walk away with value!

Forward this to someone who needs to implement SS campaigns before Black Friday - they'll thank you later.