The Standard London, Bringing Bright and Bold Colours to Grey London

The Standard London is the first brand’s hotel outside the United States – a hotel brand renowned for its unique take on interior design, style and service. The Standard London is located inside the former Camden Town Hall, an iconic Brutalist landmark in the area, and was designed by Shawn Hausman in collaboration with the Standard Hotel.

The Standard London showcases a bright and bold colour scheme throughout the interior, inspired by the 1970s, the design team was able to maintain the building’s essence harmonised with the free-spirit vibe so present during the ’70s. The building’s curved cornered windows reverberate throughout the new interior, creating a sense of undulating spaciousness.

Guests are greeted at the reception by a striking wooden grooved desk in dark and brassy tones, set against a colourful backdrop of teal tiles with graphic detailing by London-based ceramics artist Lubna Chowdhary. A former library, the interior retains the original space’s essence while dramatically transforming its use and style with a rich collection of materials accompanied by a bold colour palette to greet visitors and staying guests.

The bar and lounge areas showcase an intense and whimsical relationship with materials. Layers have been built up across all aspects of the spaces, from the walls ornamented in colourful fabrics and weave, matched alongside stunning mosaic tile work carrying a vast display of colours that spreads from the bar, across onto the floor. Diverging wooden fretwork panels cover the ceiling, helping to define individual spaces within the interiors, lowering the ceiling to create an intimate atmosphere presented with an excentric Mid-Century Modern flair.

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