Stand Out In the Online Jungle...17 Ways to Fast-Track Your Professional Influence, Attract High-End Clients and Raise Your Income
Ann Carden
Strategic Growth Consultant for Professional Entrepreneurs Who Want to Speak, Sell, & Scale Up with $40k-$100k+ Clients, Months or Days | CEO of Expert In You Media & Marketing | Speaker | 3x Author | Top Podcast Host
How can you STAND OUT in the online social media jungle, demand higher fees, land high-end clients who love and appreciate you, make your competition irrelevant, and have doors of opportunities fly open for you?
Build an EXPERT & AUTHORITY Consulting, Coaching, or Professional Services brand and business.
There are TWO-KEYS to fast-tracking your influence and raising your income.
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Key #1 - YOUR EXPERT & AUTHORITY MARKETING POSITION (people's outside perception of you, your brand, and your business.
When your ideal clients see you for the first time, what is the first impression they get? Are they seeing what you want them to see?
Can they quickly see your expertise and what makes you different from others? Is what you do and what you are known for easy to see in your marketing? Does what they see give you credibility and build instant trust in you and your business?
If anyone Googles you, what will they see? Are you credible and consistent with your brand and message? Can they find many things that establish you as an authority and expert for what you do? Are there several Google pages that come up about you, so they can easily research you?
If not, you are missing out on an essential piece for your business.
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A STRONG MARKET POSITION & online presence rapidly speed the "know, like, and trust" to win more clients, better clients, close more sales, land more speaking engagements and stages, attract more opportunities, and win new business and referrals.
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Here's a HACK to see how powerful (or not) your market positioning is. See the video below! See what others see (incognito.)
The digital world has changed marketing forever. What used to be done by running endless expensive print advertising, radio ads, direct mail, and television advertising can now be accomplished with less expense and with much faster and higher results.
However, many professionals and businesses are still not taking advantage of the online world the way they could be. As a result, they miss out on more visibility, more brand impact, and higher revenue/income.
True Story...
When I built my first business over thirty years ago, I developed that business internationally. But, back then, it was expensive advertising in international magazines that helped me do that.
I had to run ads and then wait for the next magazine edition to come out a month later to see if it would pay off.
Because of the way the ads were run, my next ad was already created and paid for before I was able to see if the last one worked well. If the current ad didn't do well, it was two months of ads and costs before I could make the needed changes. This was how you tested your marketing. Crazy, right? It was inefficient and very costly!
But today, we can test our market instantly online. As a result, we can get faster results and sales.
Key #2 - VISIBILITY TO PULL THE RIGHT PEOPLE INTO YOUR ECOSYSTEM - Are you consistently getting in front of and connecting with your ideal clients and others? This can open the doors for more opportunities. Therefore, your marketing strategy should include you doing this consistently.
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"ATTENTION IS THE NEW GOLD" ~ #danlok
Raise your visibility and influence & you will raise your income.
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When you do this effectively, you will have opportunities & potential clients show up in your inbox daily.
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Want to raise your influence & income in two days? Check out my upcoming EXPERT & AUTHORITY ACCELERATOR LUXURY MARKETING & MEDIA RETREAT! We will collapse time and do in two days, things that can often take months to accomplish!
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Here is the FAST TRACK to higher visibility, more authority, and more success.
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Get your EXPERT & AUTHORITY INFLUENCE strategy mapped out.
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1. Whom do you want to influence & for what? What is your end goal?
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2. Where are they on social media, and where else can you find them?
领英推荐
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3. Position yourself as the expert & authority that will impact them and give them what they want.
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4. Connect with your perfect people and pull them into your ecosystem. Build your audience.
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5. GO LIVE! Share your expertise, get out and speak, interview relevant guests, and live stream on social media platforms. When you do, connect and engage with your audience and pull them further into your world to stay in front of them, nurture them, stay top of mind and increase sales.
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6. Leverage OPA (other people's audiences); this can be groups, forums, stages, podcasts, summits, lives, etcetera. When you do, pull them into your ecosystem as stated in number five.
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7. Make sure you promote those opportunities that you land. It may feel like you are "tooting your own horn" when you are promoting what you are doing, but "WHERE ATTENTION GOES, MONEY FLOWS" ~ #grantcardone
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8. Get featured in the media and promote it to your audience. Write articles for industry publications, and do syndicated press releases about new things you are doing. These are powerful ways to increase your visibility and credibility and add to your digital footprint when people google you.
---->I was just nominated for "Who's Who in America" for Entrepreneurs, Business Owners, and Professionals because of an article I had published in a magazine a while back. What an honor!
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9. Be seen everywhere. Repurpose everything you do across multiple social media platforms.
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10. Be a thought leader. Share your expertise, experience, results, and knowledge. Add value! Don't just copy and share stuff. Instead, show you are an expert and you have opinions.
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11. Share your own valuable content, posts, articles, etcetera.
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12. Run ads for a few dollars to get more exposure and pull people into your world.
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13. Engage with your audience.
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14. Look for partnerships, relationships, and other experts to collaborate with and build relationships.
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15. Be bold, and don't be afraid to speak out about things you don't like in your industry and why.
16. Write a best-selling book and promote it.
17. Start your own podcast and invite influential guests or share your expertise to build your digital assets, visibility, authority, and credibility.
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However, whatever you do, please start with the strong foundation of your market position and then continue to build on it.
If you want to Fast Track your influence and visibility as a stand out expert & authority in your space, get an Amazon bestselling book done, and get featured in the media and magazines for your expertise, let's talk about my "Expert In You" Business Accelerator - Fast Track to Influencer. Book a call @?www.acarden.com
If you would like more education and training on growing your professional consulting, coaching, or client service business, here are some ways to get more!
Go crush it in your marketing & business. I would love to hear your thoughts on this newsletter.
XO,
Ann