Stand Out on LinkedIn by Embracing These Creative Trends

Scrolling through LinkedIn can sometimes feel overwhelming with the sheer amount of content. But what if you could stand out, not by shouting louder, but by crafting content that speaks directly to your audience’s needs and aspirations?

LinkedIn recently shared insights into key creative trends, and I’ve distilled them into actionable ideas that small businesses can implement authentically.

Let’s explore how to use these trends to create more impactful LinkedIn content:

1. Make Your Brand a Story Worth Following

LinkedIn reports that storytelling is outperforming static, overly polished posts. People want connection, not perfection.

• Share the "why" behind your business. For instance, if you’re a recruitment agency, talk about the moment you realized the impact of matching the right candidates with the right companies.
• Use visuals like behind-the-scenes photos or videos to support your story. Snapshots of your process—reviewing resumes, hosting candidate interviews—are much more engaging than stock images.

Example: A small tech startup shares a post about their early struggles, such as bootstrapping their first product, and how they’ve grown to serve their niche market effectively.

2. Show the Faces Behind Your Brand

Audiences engage more with content that showcases real people and their journeys rather than faceless brands.

• Highlight your team or community members. For example, if you run a digital marketing agency, introduce your designers, content creators, or campaign managers.
• Use first-person language like "I," "we," and "you" to make your content more conversational.

Example: A SaaS company posts a photo of their customer support team with a caption about how they go the extra mile to ensure client satisfaction, including a short anecdote from a recent success story.

3. Embrace Video Content—It’s More Accessible Than You Think

Video content continues to dominate, especially when it’s short, engaging, and tells a story.

• Use your phone to record a quick video. If you’re a business consultant, share a one-minute video on common mistakes businesses make during planning sessions and how to avoid them.
• Add captions to cater to those watching without sound—most LinkedIn users scroll silently.

Example: A training company films a short video sharing three quick tips for delivering impactful presentations, with a CTA to join their next webinar.

4. Connect Through Relatability

LinkedIn’s trends emphasize that relatable content reflecting shared experiences tends to perform better.

• Write posts that tap into universal emotions like frustration, excitement, or curiosity. For example, a freelance writer could post about the ups and downs of managing client deadlines during peak seasons.
• Use polls or questions to invite engagement on relatable topics.

Example: An HR consultancy creates a poll: "What’s the most challenging part of remote team management? a) Communication b) Maintaining engagement c) Performance tracking." The responses can inspire content that addresses these pain points.

5. Showcase Your Expertise, One Bite at a Time

People are drawn to content that demonstrates deep expertise in a specific area. Broad, generic advice doesn’t perform as well.

• Share a "micro lesson" or "mini case study" on something highly specific to your niche. If you’re a leadership coach, post a tip about fostering team cohesion during periods of change.
• Offer a free resource or checklist that ties into your expertise.

Example: A cybersecurity firm writes, "3 Essential Steps Small Businesses Can Take to Protect Their Data," including actionable steps and a link to download a full checklist.

If there’s one thing to take away from LinkedIn’s creative trends, it’s this: People crave connection, relatability, and value. When you approach your content with authenticity and a clear intent to serve your audience, you’ll not only attract attention but also build trust and meaningful relationships.

What’s one trend you’re excited to try?

Let me know in the comments, or tag me in a post so I can see how you’re bringing these ideas to life!