Stand Out From The Competition

The secret to gaining distinction is to influence prospects by being who you are, operating from a foundation based on purpose, and working from a position of confidence about what difference you can make in people’s lives.

HOW CAN YOU ACCOMPLISH THIS?

Identifying the characteristics that distinguish your company from your competitors has never been more essential for success than it is now. The Internet and global media have drawn every industry in to international focus. With these changes come expanded opportunities as well as expanded exposure. If a company does not tell its own story, someone else will create it for them.

WHAT DO YOU WANT TO BE KNOWN FOR?

To identify your distinct advantage, look beyond what you sell to how you sell it and “what you want to be known for.” This last quality is your “stake in the ground” i.e., this is what we do and we do it better because we believe it will make our customers’ lives better, provide convenience in their busy day, make them feel happier and live fuller lives. Well, maybe your product or service won’t do all of those things, but you get the picture.

BENEFITS OF KNOWING YOUR DISTINCT ADVANTAGE:

• Stands out from the competition
• Shares your story
• Connects with customers
• Communicates authentically

“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos, Amazon