Stand Out and Attract High-Net-Worth Clients
Ari Galper
World's #1 Authority on Trust-Based Selling | International Keynote Speaker & Contrarian Thinker | Grow Your Business To Create Your Own *Trust Economy* ??
In a commoditized market, simply being good at what you do isn’t going to cut it anymore.?
You need to stand out in a way that draws your ideal clients to you.?
The problem is, if you’re trying to compete on the same playing field as everyone else, you end up being the average of everyone else on that field.?
You might think that your solution is so unique, that it will make you “unique”, but the reality is, in a commoditized economy, what you do -- is no longer a differentiator.?
That’s a hard truth to swallow.?
When you focus solely on what you offer rather than how you stand out, you’re essentially telling potential clients that you’re just another option for them – apples-to-apples.?
This doesn’t help you in any way to create the unique connection needed to attract the right clients to you.??
Think about it…when you present yourself in the same way as everyone else, your prospects have to have a “system” to figure out who is different -- which is a system they don’t have.?
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If your messaging isn’t distinct, clients will see you as interchangeable, and you’ll struggle to gain their trust.??
They might show initial interest, but if they don’t see why you’re different, they’ll likely move on to someone else.?
By not focusing on differentiating yourself, you’re inadvertently pushing clients away.?
Most sales gurus tell us to focus on features and benefits of working with us, but that is a race to the bottom, because every other advisor has “cut their teeth from the same cloth”.?
Instead, try this radical approach: focus on being a Trusted Authority, not just one more advisor they’re shopping.?
When you establish yourself as a Trusted Authority, you’re not just another option—you become a category-of-one.? ?
To become a category-of-one, you need to be open to making a major mindset shift, willing to defy your industry “norms” and prepared to challenge your “old ways” of selling.?
Get Ari's latest best-selling book "Trust In A Split Second!" for FREE along with a Complimentary Lead & Sales Growth Consultation (Value $995.00) at https://www.UnlockTheGame.com, and listen to his podcast "Stump The Guru" where he answers live sales questions and challenges at?https://www.UnlockTheGame.com/Podcast and watch his free Masterclass at https://www.UnlockTheGame.com/Video.??