Stand Out Among Your Competitors

In today’s business climate, companies need to stand out among the competition. Is your company implementing an integrated marketing campaign?

Integrated marketing applies consistent brand messaging across both traditional and non-traditional marketing channels while utilizing different promotional methods to reinforce each other. Integrated marketing stresses the importance of consistent, seamless, multi-dimensional brand experience for the consumer. The campaign bolsters your brand personality through messaging, tone, voice, and visual graphics.

In addition to your marketing channels, it is important to implement and engage the integrated marketing plan with your employees. All employees should understand and portray the company’s core message. A great example is if you have offices in different cities and staff in those cities post on your company social media platforms. Messaging and graphics need to be consistent when posting. Your logo and tagline should be consistent. Does your staff at all locations answer the phone in the same format so customers have the same experience? An integrated marketing campaign needs to be well-coordinated internally as well as externally.

Consumers are bombarded by thousands of pieces of information every day. Having a consistent message in all touchpoints from digital including social media platforms and website, print, promotional items, billboards, tv and radio ads, and even when someone calls your office maximizes your branding impact. Integrated marketing is more important than ever to capture new customers and build brand recognition and loyalty.

Contact me at https://www.fiverr.com/christyjclark if you are interested in assistance to stand out among your competitors. #digitalmarketing #communications #companygrowth