Stamp Prices Are Increasing Again: Is This Good News or Bad News For Your Business?

On Monday 26th March 2018, the price of a first-class stamp for a standard letter will increase from 65p to 67p, and a second-class stamp will go from 56p to 58p.

When you consider that in 2005, the price of a first-class stamp was just 21p – you can see why so many people/and business are infuriated about these price hikes.

In just 13 years, the cost to get your piece of direct mail into your prospects/customers hands has increased by a whopping 219%

But here’s the thing that nobody seems to take into consideration; if you currently send direct mail in your business, then this price increase is great news.

That’s because, every time that stamp prices increase, more and more businesses decide to stop sending direct mail and redistribute their advertising budget elsewhere.

Which means that the businesses that continue to send direct mail and that are happy to pay more, always get better results.

The less competition on the doormat results in the higher the chance of your mail being picked up, opened and read.

If you can then go the extra step to standing out on a largely uncompetitive doormat, then you’re almost guaranteed to win attention.

Although most businesses no longer use direct mail and instead throw their budget into the digital world, it’s still, in my opinion, the most effective method for getting your message in front of the right people.

Whereas online, you’re competing with thousands of other advertisers, you’re trying to win attention in a place that’s full of distractions and you’re targeting a large audience with a generic message …

… direct mail offers you the luxury of having a written conversation with a prospect in a distraction-free zone, with a highly personalised message using a method of communication that many people have a huge sentimental appreciation for.

Especially if you go the the extra mile and have your direct mail handwritten, or at least send it in hand-addressed envelopes with a real first-class stamp.

The recipient sees it as incredibly personal, it gives a personal voice to many impersonal companies/organisations and it drastically increases response.

If you’d like help to send a direct mail campaign that get’s noticed, then ‘Scribble Mail’ may be able to help.

‘Scribble Mail’ are the UK’s most results-focused mailing house and send high-performing handwritten direct mail campaigns on behalf of some the UK’s largest brands.

You can request their sample pack through their website to see how their unique direct mail works and how it could help you get through your prospects door in an attention-rich creative style.

https://www.scribblemail.co.uk/sample/

What do you think of the increase in stamp prices?

Good news ... bad news ... or do you not care?