Stamats Insights | September 2024 Edition

Analytics & Industry Insights

Brand Taglines Build to Last

Stamats has the largest repository of higher education taglines and is rapidly growing a healthcare tagline repository as well.

“In the dynamic world of branding, taglines and slogans are the cornerstone of a brand’s identify.” Stamats Senior VP of Marketing and Communications, Michele Szczypka, explains the importance of taglines to tell the story of your brand’s core values, target audience, and the cultural context in which it operates. Submit your tagline today!?

Thank You Pages

While it might be easy to simply put a “Thank you” at the completion of the form, it isn’t ideal for user experience or analytics.?

The better user experience to indicate the form fill was successful and the site owner values the interaction is a thank you page. This separate thank you page has its own URL and is your opportunity to keep the user engaged. Not only does it say “thank you” but offers information on what to expect when they are contacted, or links to useful and relevant content on your site. An immediate thank you email is also an expected and nice process. Make sure it also includes additional journey information.?

STEM OPT Programs Attract International Students

What academic programs do you offer that are STEM OPT designated? STEM Optional Practical Training programs allow international students to stay in the United States up to 24 months after completing a STEM OPT designated program. This research indicates that offering STEM OPT programs?increases international student enrollment?for bachelor’s and master’s degree students?and degree completion?as well. ?? ?

STEM OPT list of designated programs are found on the Department of Homeland Security, most recently updated in July 2024.??

Community College Stories to Tell

A recent roundtable of community college marketing and communications professions convened by Lumina Foundation, revealed how community colleges can most effectively convey their worth.

They believe the advantages community colleges offer include:?

• Workforce development training with multiple pathways to the education outcomes students are looking for?
• Small class sizes and a supportive atmosphere ?

They suggested a few changes community colleges could make:?

• Increase their course offering flexibility with online and hybrid programs to capture a wider share of students who have barriers to attending in person or on a regular schedule?
• Sharpen alumni connections and showcase student testimonials to champion support in their community.

What's Changing?

Meta recently released saved profiles in Business Suite, so that you can switch between profiles to manage your business. For example, if you use different profiles/logins to manage different pages for your college or university, you can save those profiles and switch between them. It’s not quite as seamless as it seems though. Currently, clicking on your saved profile will take you back to the login page to sign in again each time you switch.

Speaking Engagements & Conferences

NCMPR District 3?| Cleveland, OH, September 25-27?

Tasha Hussain Black, Vice President, Strategic Initiatives, from Owens Community College, and Stamats Account Executive Lisa Starkey-Wood present “Enrollment Results-driven Marketing: Pro Tips to Increase Your Results with Your Current Budget.”?

NCMPR District 5?| St. Paul, MN, October 1-3?

Dr. Bianca Myers, Executive Dean of Advancement at Indian Hills Community College, and Stamats CIO Sandra Fancher share tools, tips, and lessons on extending your advertising budget when you can’t advertise every program but need more awareness.?

SHSMD?| Denver, CO, October 13-15?

CIO Sandra Fancher and AVP of Content Marketing, Mariah Tang, will attend the nation’s leading conference on health care marketing, communications, and strategy.?

NCMPR District 7?| Spokane, WA, October 16-18?

Lori Hall, Executive Director of College Relations & Marketing from Clackamas Community College and Sandra Fancher present on how website audits help teams get started, get funded, and get things done.?

Content Marketing World?| San Diego, CA, October 21-23?

Jennifer Perez, director of Campus Communications for North Orange Continuing Education, and Mariah Obiedzinski Tang, AVP Content Marketing, are speaking on “Content Upskill: Create Content that Resonates with Underrepresented Communities.”?

NCMPR District 6?| Tucson, AZ, November 6-8?

Presenting together: Jennifer Perez from North Orange Continuing Education and Stamats Senior Director of Enrollment Marketing Marianne Sipe.?

HCIC?| Austin, TX, November 10-13?

Blog Stories & Podcasts

3 Ways Stamats Specialists Leverege Personal Higher Ed Marketing Experience for Clients

There’s a rhythm to higher education. Semesters come and go, and each new generation of students leaves its mark on campus before moving on. Yet the faculty and staff who make these experiences possible remain, eager to welcome a new class to an institution that will become their home.

Boost Enrollment Today: The Impact of Cohesive Branding

Let’s say a prospective student sees one of your flyers at a college fair. They like what they see but they’re on the move—no time to linger. They might not even remember your institution’s name.?

Why Do Blogs Outperform Regular Pages?

Blogs answer questions, and they're timely. Stu and Mariah chat about the many reasons why blog stories often outperform program and service webpages.

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