Stamats Insights | September 2023
What’s Changing
Email Domain Verification on LinkedIn
According to a recent LinkedIn email, you can determine the email domains to be associated with your organization. Adding a domain under the “Verifications” tab on your LinkedIn Page means that members with a matching email domain can use it to verify their association with your company.
For example, for us at Stamats, if we set ours to @stamats.com, only people with a @stamats.com email address could say that they are an employee of Stamats.
LinkedIn is asking that everyone review their suggested domains in the verifications tab by September 26 to ensure that there are not any domains suggested in error. If they do not make changes, the suggested domains will be automatically applied after that date.
Google Reporting
Important update for clients who track Google Business Profile views: Starting summer 2023, Google changed how they report profile views:
If I searched for your business three times in June and was served your profile three times, Google reported three profile impressions. Today this activity would be reported as ONE impression.
Moderation Assist Tool on Facebook
This is a nice AI tool that automatically moderates the comments on your posts based on your criteria. For example, automatically hide posts with links, profanity, comments from new profiles, or profiles without friends or followers.
You can also add custom keywords to hide common spammy posts offering money or lottery winnings. The service automatically hides the comment, but someone with access to the page can still review the hidden comments and unhide them. It is important to note that the person who commented and their friends can still see posts hidden by Moderation Assist until you remove them.
Looking for an SEO Lift?
Consider a targeted blogging strategy. When done right, a blog can drive more than 40% of your total website traffic and provide endless opportunities for earned media. Ghostwritten blog stories infused with your subject matter experts’ insights are an opportunity for you to answer questions that people are asking in real time. Blog stories can be updated as new details arise and interlinked to provide a more streamlined user experience – plus overall SEO lift for your site.
Ready to talk through a B2B or B2C storytelling strategy? Message Mariah Obiedzinski, AVP of Content Marketing, to chat anytime.
Are Your Enrollment Journeys Working?
2023 has been a very busy year with Enrollment Audits. Many things our clients assumed were happening?were not, such as a follow-up email or text from an inquiry form. Mystery shopping the experience has uncovered multiple gaps in every audit we have conducted.
Make sure you are going through the full process and evaluating the touchpoints, audiences, messages, timing, and relevance. Or reach out to your Account Manager to start an audit, all under $5,000.
领英推荐
Recent Launches
The Eastern Iowa Community College (EICC) site represented four entities but not in a cohesive way as it grew organically in the past. This previous merging of sites created complicated navigation and UX experiences. Along with this confusion, the site did not represent the new brand and focused more on administration than prospective students.
The new design centralized EICC as one site with local information for relevant locations. Each page was reviewed and updated by EICC for an extensive content overhaul focusing on their offerings and highlighting their differentiators. The online audience was also incorporated to allow for expansion outside of the regional area to support their growth plan.
Join Us at Upcoming Speaking Engagements and Conferences
Content Marketing World 2023 Washington, D.C., September 26-28
Allison Kapson, AVP, Research Communications, Marketing & Public Relations at MedStar Health Research Institute, and Mariah Obiedzinski, AVP, Content Marketing at Stamats, will conduct a core concept workshop titled “Tarantino Your Content: A Modern Take on the Inverted Pyramid.” This session will discuss the Inverted Pyramid, how it's used, and why it matters.
NCMPR District 2 Charleston, SC, October 23-25
Marianne Sipe, Senior Director of Enrollment Strategy at Stamats will present “The Enrollment Cliff: What are you doing differently to prepare?” With high school graduation rates declining and potential students finding other options rather than attending college, what can be done to ride the wave? Hear inspirational ideas to incorporate into enrollment plans for your college.
Healthcare Internet Conference Los Angeles, CA, November 5-8
Katie Walsh Edwards, Head of Public Affairs, Max Planck Florida Institute for Neuroscience and Mariah Obiedzinski, AVP, Content Marketing at Stamats will present “How to Position Your Blog as a PR Machine.” Learn how by following content marketing and journalism best practices, your public-facing content can pull double duty: Educating prospective patients and reaching reporters on the prowl for stories.
Recent Blog Stories
Thirty years in business and the plan put in place by the company’s two founders, Frank French and Herbert Stamats, continued to achieve high levels of accomplishment and success nationwide. This decade exhibited major expansion in an already successful market and the introduction of a new business line flourishing to this day.
Though the French-Stamats Company had been in business for 20 years, this decade brought new challenges never encountered—operating a successful business during wartime.