Stamats Insights | January 2024

What's Changing

New SEO Tactic! See Organic Search Keywords on Your Site

Years ago, Google greatly reduced our ability to see up to 80% of the queries users entered in search to find our sites. There were third-party tools that said they could help, which required a license.

Today, using Google’s Looker Studio, Stamats helps clients access more search term data than they can in either GA4 or Search Console alone.

We will be scheduling a Clients-Only webinar to talk through this new SEO tactic using our custom Looker Studio dashboards.

Our digital experts will demonstrate a useful technique in using GA4 and Looker Studio together to pinpoint opportunities for organic performance improvement, ultimately boosting your site’s organic traffic. Look for a message from your account manager with more information and webinar details!

LinkedIn Changes

LinkedIn Ads has updated their conversion tracking offering to include website actions. This change might allow LinkedIn advertisers to stop relying on page URLs to track conversions.

LinkedIn also made big changes to Document ads useful to LinkedIn advertisers that create one-sheeters on their product offering. You can now retarget those who have previously interacted with your document ad and opt into the LinkedIn Advertising Network to expand the reach of your document ad.

LinkedIn plans to sunset lookalike audiences in Campaign Manager at the end of February. This means that advertisers will no longer be able to create new lookalike audiences and existing lookalike audiences will no longer be updated. You can continue to use existing lookalike audiences in campaigns, but since they are not continuously updated, they will become stale in the future.

Questions? Your Stamats account manager will be happy to connect you with our Digital Strategy team.

Increase Enrollment by Finding Lost Applicants

Applicants go through three general phases in the application process:

1. Application started but not submitted
2. Application is submitted but admission file is incomplete
3. Decision is made but new student has not registered

Within each of these phases, data gaps are often created by technology errors and human oversight. The digital application portal can become a black hole if user-submitted data are not tracked from step to step, interfering with follow-up communications that should be aligned with that data.

Stamats can help you identify and remedy gaps in your enrollment communications process. Talk with your account manager about your options and where to start.

Introducing New Stamats Brand Leader

Stamats welcomes Michele Szczypka as its new Senior Vice President/Chief Marketing and Brand Strategy Officer. Michele oversees branding, marketing, and reputation management for the firm and its clients.

A seasoned healthcare executive with a passion for driving teams and results, Michele has over 30 years of experience in marketing, communications, digital solutions, business development, and strategic partnerships. She has led brand development, market strategy, PR and media relations, research, and growth strategies for various health systems across the country.

Michele holds a bachelor's degree from Central Michigan University and is working on her master's degree. She is a public speaker, a FEMA-trained PIO, and a recognized leader in her field. Contact Michele for a PR, Communications, or Brand Strategy consultation.?

Speaking Engagements and Conferences

Cascade CMS User Conference

February 20-22, 2024: Doreen Fagerheim, Assistant Vice President for Digital Media and Web Marketing at Belhaven University, and Sandra Fancher, Chief Innovation Officer at Stamats, will present Brick by Brick: A Smarter Way to Build Your Web Content Strategy. The presentation will focus on creating and implementing content bricks. The session will provide an overview of content bricks, the strategy Belhaven used to set them up, and tips to implement an efficient content bricks strategy throughout a Cascade site.

NACCDO-PAMN

May 20-23, 2024; Salt Lake City: Stamats will sponsor and present at the National Association of Cancer Center Development Offices and Public Affairs & Marketing Network of National Cancer Centers annual conference.

Sirius Marketing Event 2024

June 19, 2024: Mariah Obiedzinski, AVP Content Marketing at Stamats, will join as a virtual #SME2024 panelist in the 2:10 pm EST session on Cracking the Code: Getting Noticed through Algorithms.

Latest Blog Insights

The Cost of Student Recruitment

Marketing, communications, and recruiting are part of a paradigm shift in higher ed. As the higher ed model changes, albeit slowly, institutions are starting to recognize the departments and activities around these three pillars as an investment and having holistic discussions about their role in retention. Get more insights from enrollment marketing expert Marianne Sipe.