Stamats Insights | February 2024

What's Changing

Short Term Undergraduate Certificates On The Rise!

The shorter the certificate, the faster the growth rate! Some of the fastest growing undergraduate certificates are in construction trades, building construction technology, substance abuse and addiction counseling, professional writing, and computer and information technology certificates. Research Director Nadine Brock shows you all the data.

Universal Analytics Account Deletions In 5 Months

Google announced in the Google Analytics platform that Universal Analytics accounts will be permanently deleted on July 1, 2024. After July 1, you should only see Google Analytics 4 properties in your account list, which should clean up your account view nicely.

Google Ads Updates to Responsive Search Ads

Google Ads kicked off February by announcing that they are making changes to how responsive search ads work. “Responsive search ads can now show one headline when it’s predicted to improve your performance. As part of this change, a headline will now be eligible to show at the beginning of description lines.

They also announced that you can create three campaign level headlines and two descriptions to promote offers or value propositions you use across campaigns, such as your brand tagline or a sale.

Chrome Web Store Reveals Top Browser Extensions of 2023

Love productivity apps? Check out Chrome Web Store's list of favorite extensions to jumpstart your 2024. Additionally, not new but worth a look for marketers is the GS Location Changer. This free extension is a gem for search engine marketing research.

Recent Launches

Roswell Park GMP

Roswell Park Comprehensive Cancer Center recently launched a website for their high-tech GMP manufacturing facility one year before opening. This new venture produces cell and gene therapies for clinical trials with an audience of pharmaceutical companies.

Stamats designed the sitemap, design, and story while the internal team was still finalizing what the structure would be. This great collaboration with Roswell allowed them to launch a landing page almost immediately with a full microsite in less than 100 days.

Welcome, New Clients!

Speaking Engagements & Conferences

Cascade CMS User Conference | February 20-22, 2024

Doreen Fagerheim, Assistant Vice President for Digital Media and Web Marketing at Belhaven University, and Sandra Fancher, Chief Innovation Officer at Stamats, will present Brick by Brick: A Smarter Way to Build Your Web Content Strategy.

The session will provide an overview of content bricks, the strategy Belhaven used to set them up, and tips to implement an efficient content bricks strategy throughout a Cascade site. If you are not able to attend, contact Stamats for an overview of bricks. It’s a very powerful feature, and Stamats was among the first to implement it for Cascade users.

NACCDO-PAMN Conference | May 20-23, 2024, in Salt Lake City

Learn how inverted pyramid content strategy can help you reach patients, donors, and reporters. Candace Gwaltney, Associate Director of Communications at the IU Simon Comprehensive Cancer Center, and Mariah Obiedzinski, AVP of Content Marketing at Stamats, join forces for the session Make Your Blog an Earned Media Machine! at the National Association of Cancer Center Development Offices and Public Affairs & Marketing Network of National Cancer Centers annual conference.

Sirius Marketing Event 2024 | June 19, 2024

Mariah Obiedzinski, AVP Content Marketing at Stamats, will take part in the 2:10 pm EST session on "Cracking the Code: Getting Noticed through Algorithms" as a virtual #SME2024 panelist.

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