Stamats Insights | December 2023
Season's Greetings and Happy New Year!
As we enter the new year, we are reminded of the wonderful relationships and partnerships we have created today. Cheers to a most memorable 2024.
What’s Changing
Create GA4 Audiences in Google Ads
Google announced that you can now create GA4 audiences directly in your ads account Audience Manager. They are also adding some custom and pre-defined dimensions to GA4 to make it easier to capture that data. Read the Search Engine Land article.
New Google Ads Automatic Business Name and Logo Asset Creation
This feature will allow Google Ads to crawl your website and dynamically create a business name and business logo for you. If you want to ensure that your business name and logo appear correctly in Google Ads, Stamats recommends turning off the Dynamic business names and Dynamic business logos account level automatic asset creation. Get more information on automatically created assets.
Conversational Experience Rolled Out in Google Ads Search Campaign Creation
Conversational experience is a chat-based tool that uses AI to help you quickly create search ad headlines and descriptions, and choose relevant keywords, images, and sitelinks. After you give the AI your landing page URL, these assets are created based on the content on your landing page. Find more information.
Facebook Launches Default End-to-End Encryption in Facebook and Messenger
On December 6, 2023, Facebook announce that it has launched end-to-end encryption as a default in Facebook and Messenger. This is likely something that they added from WhatsApp, which they purchased in 2014. Along with this feature, they added more functionality for editing messages, adding higher quality images and video, and disappearing messages. Explore new features.
Sneak Peak Content from the Enroll More Now Book
Mystery Shop Your Recruitment Experience? From your website to your social media, digital ads, and mailers, the overall journey is a key piece of the user experience that, when done well, endears students and decision-influencers to your brand. When the experience is jarring, though, it can just as easily break down visitors’ trust. Complete the following steps and look for gaps between expectation and what occurs.
Follow up questions to ask yourself
“The enrollment cliff is an opportunity to apply recruitment tactics that customize the potential student’s experience.”?Download a Sneak Peek.
Welcome New Clients
领英推荐
Awards
Recent Launches
New Book Launch
Written by Stamats Director of Enrollment Strategy, Marianne Sipe, these 11 tips will help you expand on your current enrollment initiatives and level up to the next phase in the future. Available in Kindle or paperback.?
Speaking Engagements & Conferences
Cascade CMS User Conference February 20-22, 2024 Stamats will sponsor and present at the #CUC24 annual users conference virtual event. Sandra Fancher, Chief Innovation Officer at Stamats and Doreen Fagerheim, Assistant Vice President for Digital Media and Web Marketing at Belhaven University will present Brick by Brick: A Smarter Way to Build Your Web Content Strategy.
The presentation will focus on creating and implementing content bricks. The session will provide an overview of content bricks, the strategy Belhaven used to set them up, and tips to implement an efficient content bricks strategy throughout a Cascade site.
NACCDO-PAMN May 20-23, 2024, in Salt Lake City Stamats will sponsor and present at the National Association of Cancer Center Development Offices and Public Affairs & Marketing Network of National Cancer Centers annual conference.
Blog Stories
Deciding to engage with juniors through freshmen in high school is a no-brainer—just do it. If your institution is capturing leads sooner than their junior year, you’re doing a fantastic job! But let’s assume your college is like most institutions and is waiting to gather contact information until the student’s senior year. Then what? Does it matter if you wait? The answer is yes, it does matter.