"Is it the stall that should run the airports or the runways?"
Akhil Damodaran,PhD
Dean School of Management iilm university /Regional Mentor for Change NITI Aayog/ CEO Elteridium/40u40 supplychain achiever 2021 celerity
Seven years ago, a spirited debate unfolded, sparking a pertinent question that still echoes in the corridors of Indian aviation today: Should the emphasis at airports be on the bustling terminals or the sprawling runways? Reflecting on the example of Cochin International Airport, where revenue from sources other than flights once outstripped traditional aeronautical income, the subject is ripe for a thorough revisit.
In India, where several states are dotted with more than one international airport, a paradigm shift is necessary. Traditionally, airports have relied heavily on aeronautical revenue—essentially the money earned from airline activities like landing fees, parking charges, and passenger service fees. However, this revenue stream is tightly regulated and thus capped, limiting the financial growth of airports.
On the other hand, non-aeronautical revenue, which comes from retail outlets, parking, real estate, and other commercial activities within airport premises, presents a less regulated and often more lucrative opportunity. This shift in focus from aeronautical to non-aeronautical sources can potentially transform Indian airports into thriving commercial hubs, enhancing the passenger experience and increasing overall revenue.
The Need for Change
The Indian aviation landscape is witnessing an unprecedented escalation in competition among airports, coupled with a limited expansion in the number of operating airlines. This scenario necessitates an innovative approach to airport revenue generation. Relying solely on money from airline operations is akin to skating on thin ice—risky and unpredictable.
Cochin International Airport serves as an excellent case study. This airport has successfully capitalized on its non-flight related businesses to a degree where they once funded a significant portion of its operations. Such a model not only eases the financial burden on the aviation sector but also transforms airports into destination points for visitors and travelers alike, not merely transit points.
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Expanding the Revenue Streams
Consider the modern traveler's expectations: amenities that rival top-notch shopping malls, quick service restaurants, and even luxury offerings. Airports that convert their waiting areas into attractive retail and dining zones not only tap into the "wallet-in-wait" phenomenon but also turn the otherwise mundane wait into an engaging experience.
The economic logic is straightforward: as airports enhance their non-aeronautical services, they become more than just travel hubs—they evolve into lifestyle destinations. This not only creates a more pleasant environment for travelers but also opens up new revenue channels for the airport.
A Win-Win Situation
By diversifying their revenue streams away from the heavily regulated aeronautical sources, airports can offer more competitive charges to airlines, which may help attract more carriers and, importantly, more passengers. This approach reduces the financial pressure on airlines, allowing them to focus on enhancing service quality and expanding routes.
The Road Ahead
The journey for Indian airports doesn’t just end with enhancing non-aeronautical revenue; it starts there. The future should see airports as microcosms of the cities they serve, reflecting local culture and offering a snapshot of the region’s best products and experiences. From partnerships with local artisans to incorporating cutting-edge technology for a personalized shopping experience, the opportunities are vast.
In sum, the question that sparked debates seven years ago continues to be relevant, albeit with a broader perspective. It’s not merely about choosing between focusing on terminals or runways; it’s about integrating both to transform airports into comprehensive, multifunctional spaces that travelers might look forward to visiting. As Indian airports pivot towards this model, the horizon looks promising, bustling with potential for innovation and growth in every corner
Associate Professor IILM University Cofounder - Shivalik Tales Researcher, Trainer, Mentor, NLP Coach
7 个月Insightful and informative!