STAKEHOLDER MANAGEMENT FOR DIGITAL MARKETERS
Daniel Rowles
CEO TargetInternet.com | Host Digital Marketing Podcast | Programne Director Imperial College | Award Winning Author: Digital Branding, Building Digital Culture , Podcast Marketing Strategy & Mobile Marketing
Stakeholder management probably isn’t one of the first things that spring to mind when you consider the ideal senior digital marketer’s skill set – and yet, there’s not much we can get done without it.
A digital marketing team will need to continually implement new tools, techniques and strategies if it is going to maintain its success in the long-term. We need to make big decisions, from changing our approaches to digital marketing to digitally transforming legacy processes – and to do that, we’ll need stakeholder support.
With this in mind, we’ve put together this comprehensive guide to stakeholder management for digital marketers. Let’s map out how you’re going to identify the most strategically essential stakeholders, find out their stance, and manage them to create a better chance of your project getting the green light.
A Marketing Unicorn
6 å¹´Great article! I agree with the statement that “Stakeholder management comes under change management and people management, as part of the soft skills that make a complete marketerâ€.
Marketing, Fundraising| Non-Exec Director| Chair
6 年Thanks for sharing this. I’ve found the stakeholder mapping exercise outlined to be useful for a variety of different projects and initiatives.