Staging: A Financial Necessity

Written by John Giannone

The best way to sell your home is to have it professionally staged. One of the main factors that influences buyers' interest is how comfortable they feel in your home. Professional staging will have a great return-on-investment and shorten the time on the market. Allow the Feeasy? marketplace to match you with a lender to finance these costs so you don't have to go into your pocket.

Here are the top five benefits to staging your home before listing it for sale:

1. Increased Home Value

Staging assists in making your home present in the best way possible and highlighting its greatest attributes. The better your home looks, the more positive a buyer's reaction will be, and the more valuable they will feel it is. According to the most recent survey published by the National Association of REALTORS? (NAR), buyers' and sellers' agents responded that home staging often raised the price offered by buyers between 1 - 5 percent, and premiums for staged homes can sometimes reach up to 10 - 20 percent above non-staged homes.

2. Less Time on the Market

The longer your home sits on the market, the more stale the listing gets so buyers will assume they can get the property at a steep discount. In the same survey by NAR, 22% of agents responded that staged homes spend less time on the market. As a result of staging, your home will attract more buyers, and increase the interest and sense of urgency for them to make offers that get the property sold more quickly.

3. Strong First Impression

Staging is specifically designed to enable a buyer to envision themselves living in your home. The stager will assist in de-cluttering and de-personalizing your home to make a lasting first impression by making it feel more luxurious and fresh. This not only makes for a much stronger showing but also keeps your home in the buyer's mind afterwards.

4. Increased Online Appeal

The first encounter a buyer will have with your listing is online so it is crucial to ensure that your home looks great in photos. Staging dramatically improves the results of the professional photos of your home, makes the listing stand out online, and entices buyers to want to come and see it.

5. Decrease the Need for a Buyer to Renovate

Professional stagers have a keen eye to make sure that your home's best attributes are highlighted, that the rooms look as big as possible, and that the home feels fresh. They often paint, deep clean, and make minor repairs where necessary which coupled with the stylish furniture will help make your home feel livable in its current state. This means buyers are less likely to feel as though they need to do work. If your home is cluttered, dirty, and has scuffed up walls, a buyer will generally feel that they need to renovate after closing which decreases the amount they are willing to pay for the property.

About Feeasy?

Feeasy? is a free, national loan comparison platform bringing over 50 lenders to one place where borrowers can browse and select pre-qualified offers for pre/post-sale improvement financing up to $100,000 for up to 12 years collateral-free, quickly decisioned, competitively priced, and promptly funded online.

We partner with real estate brokerages and their agents nationwide and through our program,?Concierge Premier?, their clients have direct access to dedicated Feeasy? representatives to personally guide them through the financing process, enrich their experience, and facilitate matches with lenders within the Feeasy? marketplace. Contact us to learn more about our services.

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