STAGE 6 JOB SHEDDING

STAGE 6 JOB SHEDDING

South Africa's energy crisis is leaving individuals and businesses alike frustrated and despondent. 2881 hours of Load shedding in 2022 (as at 21 November 2022, figure still climbing.). Where is the end?

Rolling blackout have far greater implications than the inconvenience of lights not working. Load shedding is destroying businesses and jobs- with the first victims being already vulnerable small businesses. The cost of not being able to do business due to a lack of electricity hurts the pockets of small business owners across South Africa. It creates unnecessary downtime which can often not be recouped. Job sites hit a stand still, manufacturers lose output, restaurants leak opportunities that will never return and grocery stores lose parts of inventory.

Wages, rent and other business expenses still need to be paid despite lower productivity. This drives up overheads and ultimately forces businesses to downscale or even close. Thus load shedding further strains household incomes which are already stretched thin through inflationary price rises. This general level of uncertainty reflects on a higher level with investment sentiment deteriorating, to a point where foreign investment sees to much risk and even local investors seeking to take their money out the country where it is most needed.

"This too shall pass"

Adendorff understands that for many, buying a generator is a grudge purchase or a necessary evil. We understand the sacrifice taken to gather the capital needed to fund a reliable source of electricity such as a generator. The Adendorff Sales team understands their responsibility to our customers because we understand our customers aren't just making purchases, they're making investments in their businesses. Our customers are working to ensure their livelihoods despite the energy challenges we are all faced with.

Adendorff Machinery Mart offers generators from small 1.8kW inverter generators suitable for powering sensitive electronics such as laptops to larger 16kW generators for offices and businesses. We offer both single phase and three phase products. We offer both petrol and diesel types. As noise is often a consideration there is a "Silent type" generator range popular for those living in complexes. ( See catalogue ).

As a further value proposition to our customers, we carry a vast range of spares for our products and have a strong set of technicians able to assist with repairs with general repairs technicians at each branch and specialist back ups technicians at our head office repair center.

We know our success at Adendorff is dependent on the success of our customers. Ubuntu - "I am because we are". Luckily, South Africans are notoriously tough. South Africans are determined to succeed and thrive. The hardiness of small business is what drives the economy. Busi Mabuza recently highlighted the importance of small businesses in developing economies, as small businesses are have a far greater job creation intensity than large businesses. ( See video via BizNews ). These same businesses that operate today can only go up. South Africa has its best days ahead. We have a large, young workforce eager for opportunity to escape high unemployment figures. We have a growing middle class which facilitates greater economic demand. We have well educated and entrepreneurial minds in abundance (even those South Africans abroad could be drawn back armed with valuable skillsets to accelerate growth).

We hope that through Adendorff, many small and medium businesses will find affordable access to opportunity and stability. The products we sell are capital investments and the knowledge our sales team offer promises to assist in maximizing the return on investment.

The everyday South Africans are the people who strive for progress and are the proponents of change that will drive our country forward. There will come a day where we achieve reliable energy in South Africa and rolling blackouts will become vaguely remembered story. Our hardiness and determination shall long remain and serve South Africans to lead the continent to become a global power.

Hanno Labuschagne wrote an article further exploring the cover image. ("Scary load-shedding statistic revealed" - 22/11/2022). In his article he explores the statistics presented as well as the causes of the rampant load shedding. Ranging from poor planning, maintenance, low quality coal and even sabotage.