Stage 2 Capital Roundup: June 2024

Welcome to the Stage 2 Capital Roundup

The start of summer is almost officially here, but let’s face it, with the kids out of school, summer's in full swing. Grab an iced beverage and take a moment to check out updates from the Stage 2 Capital community and explore new resources.

Announcements ??

Calling All Founders: Stage 2 Catalyst - Applications are OPEN

Did you hear that this year's Catalyst program is now accepting applications? Join us to get hands-on coaching and mentorship from 250 GTM executives including leaders from ServiceNow, Snowflake, Klaviyo, Atlassian, and many more, and engage in group discussions with seasoned executives. You’ll learn directly from founders who’ve tackled the same GTM challenges you're facing and master Stage 2 Capital's Science of Scaling methodology. Plus, the program also includes $200K in financing. Don't miss out!

> Learn more and apply.

New Go-to-Market Resources and Content ??

Our team and community of 600+ go-to-market LPs are always working to provide founders with resources, tools, and articles to help scale their businesses. Here’s what’s new:

From the Blog: Aileen Allen, Stage 2 Capital Limited Partner, shares her advice on how to measure marketing’s contribution at an early-stage company. Read more in her blog article: Marketing's True Contribution: Answering Key Questions on Measuring ROI for Your Startup.

Dear Stage 2: This one is a must-read. It’s tactical advice for founders on writing that one email you always want to push off. Jay Po, Stage 2 Co-Founder and Partner, shares his advice with the Dear Stage 2 community in “The investor email you don’t want to write (but really, really should).”

Science of Scaling Podcast: Did you hear that the Science of Scaling Podcast is back with new episodes? Mark Roberge, Stage 2 Co-Founder and Partner (and host of the podcast), dives into the power of community-led growth in the recent episode featuring Paul St. John (formerly from GitHub). Don’t miss it! Listen here.

New Content: Whether you’re trying to get your budget organized or getting a jump start on planning for 2025, our new Marketing Budget resource will help you meticulously plan, track expenses, and optimize resources. Check it out.

Now Hiring

Our portfolio companies are hiring! You can check out all the open roles here, but we want to highlight a few where we’d love your help with referrals. Know anyone who might be interested?

• Director of Customer Success at Terminal49
• Head of Marketing at AeroCloud
• Director of Demand Generation at QuotaPath
• Director of Product Marketing, DeepScribe
• And many Account Exec roles: Terminal49, Slang, Marpipe, and Update.ai

ICYMI — Portfolio News ???

• AppDirect has acquired Builtfirst to offer native transactions within its marketplaces.?
• Sendoso acquired Alyce, combining two of the biggest players in the corporate gifting platform space.?
• DeepScribe’s Ambient AI for Clinical Documentation is now available on the AWS Marketplace.?
• AeroCloud unveils new innovations in its commitment to displace legacy tech through its 360° curb-to-gate airport management platform.?
• Cable founder and CEO, Natasha Vernier, was featured on the “In Her Element” podcast, where she discussed leadership insights and her perspective on imposter syndrome.?
• Prequel, a company that creates direct connections between data platforms allowing customers to easily push/pull data to their customer’s data warehouses, launches new website and case studies.?

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