Stage 2 Capital Roundup: August 2024

Welcome to the Stage 2 Capital Roundup

Can you believe we're already this far into Q3? With 2024 heading into the final stretch we know many founders are focused on one key area: building an effective GTM team that sets you up for a strong 2025. Our latest article, "Scaling Your GTM Team: Deciding Between Full-Cycle and Specialized Sales Roles," looks at the decisions you may face when structuring your sales and growth teams.

New Go-to-Market Resources and Content ??

Our team and community of 800+ go-to-market Limited Partners are always working to provide founders with resources, tools, and articles to help scale their businesses. Here’s what’s new:

Dear Stage 2 ??

Weekly answers to your most pressing go-to-market (GTM) questions.

• Hiring Scorecards Are The Path To GREAT GTM Hires - How using hiring scorecards can help you make better recruitment decisions - (Featuring Amy Volas )
• Venturing into ABM: Advice for early-stage GTM teams - Practical tips on how early-stage go-to-market teams can successfully implement account-based marketing strategies to drive growth. (Advice from Eric MacColl )
• How to Launch and Iterate Your Pricing Model - Strategies for launching a pricing model and the importance of iterating based on market feedback. (Insights from Peter Zotto )

Have you subscribed to Dear Stage 2? Liz (Cain) Christo , partner at Stage 2 Capital, meets weekly with industry experts to get answers to the most common questions that founders face.?

From the Stage 2 Blog ??

• The Tipping Point: Signs that Your Startup Might Be Ready to Hire a Chief Operating Officer or President -? Discover the telltale signs that your startup is ready to level up by bringing in a Chief Operating Officer or President.
• Doing More with Less: Dini Mehta Talks GTM Trends, Teams & AI Tech - Dini Mehta gets into the latest go-to-market trends, team dynamics, and how AI tech can help. businesses do more with less.
• Part 2: How a Go-To-Market Advisor Can Help You Grow Faster (Advice from CEOs at QuotaPath, MedScout and Slang) - CEOs AJ Bruno of QuotaPath, Skylar Talley of MedScout, and Alex Sambvani of Slang share their perspectives on how a go-to-market advisor can supercharge your growth (This is Part 2 of our series on how a gtm advisor can help you grow faster. You can read part 1 here).?

The Science of Scaling Podcast ???

Each week, host Mark Roberge talks with the most successful sales leaders in tech to find out the science behind scaling a company’s revenue and sales.?

• Becoming a Unicorn Doesn't Happen By Chance - Dini M. (fmr CRO, Lattice)
• How to Build a Billion Dollar Outbound Sales Team - Carrie Bosworth (SVP Sales, Checkr, Inc. )
• How Do You Decide Whether CS or Sales Owns Revenue from Customers? - Mark Roberge answers your questions.

Now Hiring???

Our portfolio companies are hiring! You can check out all of the 60+ open roles here, but we want to highlight a few where we’d love your help with referrals.?

• Solutions Engineer at Momentum
• Senior Product Manager at Gappify
• Customer Experience Manager at QuotaPath
• Customer Success Manager at Convr
• Growth Marketing Lead - MedScout
• Product Marketing Lead - MedScout
• Head of Product - Medscout

ICYMI — Portfolio News ???

• Webflow announced a new integration with Stockpress, the leading digital asset management platform, to make managing files and media in Webflow faster and more efficient.?
• Ochsner Health partnered with DeepScribe on an AI documentation solution that translates patient conversations into clinical notes, allowing providers to focus more on patient care and improve efficiency.
• Slang.ai named one of the most promising startups of 2024 by Business Insider
• Momentum.io was named one of the 10 Hottest SaaS Startup Companies Of 2024 (pssst…they’re hiring! Check out all of their open roles)

?? Limited Partners on the Move We’re raising a glass to these Stage 2 Limited Partners who have just leveled up into exciting new leadership roles - congrats!?

• Tricia Gellman Gellman is the new Chief Marketing Officer at Box?
• Sydney Sloan Sloan is the new Chief Marketing Officer at G2