STAFF SPOTLIGHT - Manessa Rhagavan

Meet Manessa Raghavan, our marketing professional with 16 years of experience in brand strategy, media planning, and corporate communications. This staff spotlight reflects on her professional journey, the initiatives she has spearheaded, and her role in shaping our brand's future. Know more about the mastermind behind our brand.

Can you share some information on your background and work experience?

I’m a Mass Communications student who started my career working in the sales department of a Radio Station and later on moved to a media planning agency. While there, working on ATL campaigns of a variety of brands - planning and scheduling their television, print or radio advertisements - gave me a chance to work closely with several astute marketing leaders and gave me an insight into the marketing function. The challenges, the wins and the satisfaction of being part of a team that drives a company’s business growth and furthers its brand equity fascinated me. Over the past 13 years, I’ve handled digital ads, managed a website, managed PR campaigns, managed social media, rolled out outdoor-branding activities, hosted events, designed ads, handled media buys, collaborated with other brands, worked on a loyalty program, helped build an App and so much more. Every day presents a new opportunity and I love what I do.

Tell us about the team that you head and the work that you do.

As the first marketing resource to join WorkEZ, I helped the company set up this function and define the goals and roles of this department. Today, we’ve grown to a strong team of 5 members. From digital marketing to social media, graphic design to content management, we currently manage all our marketing activities and day-to-day functions in-house.

What do you love most about your work here at WorkEZ?

I appreciate the autonomy and support I have in this role to drive significant initiatives and make a tangible impact. The leadership team values my input and encourages new ideas, and the environment here encourages creative thinking and cross-functional teamwork, all of which are crucial for developing and executing impactful marketing strategies.

Can you describe a particularly rewarding moment in your marketing role at WorkEZ that showcases the positive impact you've made?

We have an enthusiastic and dedicated Operations team who have been instrumental in rolling out many initiatives to enhance the workspace experience of all our clients. I identified various industry awards with a motive to showcase and celebrate these initiatives, meticulously drafting documents to support our nominations. I was ecstatic when my colleagues’ efforts were recognised and our company won 5 awards from various organisations.

What do you think is the best thing WorkEZ offers to its clients?

WorkEZ offers more than just a workspace. We offer flexibility, world-class infrastructure and a customer-first approach when it comes to our clients’ workspace experience.

What changes have you brought to the Marketing Department at WorkEZ?

Firstly, building a high-performing marketing team. Additionally, I’ve established better communication channels and collaboration processes with other departments to ensure alignment with our internal stakeholders and maximize marketing impact. I’ve created tailor-made centre events by forging various collaborations to enhance our clients’ experience.

Tell us one quote that you find inspiring or relatable?

"A jack of all trades is a master of none, but oftentimes better than a master of one".