Stacking The Deck in Your Favor

Are You Looking for a Competitive Sales Advantage?

When hiring a sales representative it is helpful to look for key characteristics that are correlated with sales success. I personally like candidates that exhibit the empathy of a good friend and the competitiveness of a star athlete. 

However, the interesting thing is that even if you pick a candidate with the ideal sales profile, arm them with the right tools, and perfect their sales skills, they may not be a high performer. Why?

The simple answer is that human performance starts in the brain. In fact, the parameter most closely associated with human performance is our mindset. And our busy lives filled with stress and constant distractions result in brain chemistry that is just not optimized for performance. 

It turns out that the mindset most closely correlated with optimal performance is called Flow State or “Flow” for short. Flow can be thought of as ‘being in the zone.’ It is when your brain is supercharged, your productivity is off the charts with seemingly little effort, and you are experiencing a heightened sense of well-being. Flow is the state of consciousness where you feel most alive, intensely productive and innovative. The good news is that this state of being has a specific neurobiological footprint in the brain that can be measured and even, more importantly, this footprint can be reproduced on demand with certain specific interventions.

I have spent over a decade building a formula for optimizing human performance based on neurobiology. This formula consists of stacking proven, individual neuroscience interventions on top of one another to move the brain closer to a Flow State – a process we have termed as “BioStacking.”

BioStacking leverages the latest knowledge in neuroscience research to improve focus, memory, learning, complex problem solving, creativity, empathy, emotional regulation, motivation, and resilience. All of these attributes are critical for a sales rep to be a high performer.

Stack the deck in your favor through BioStacking and discover your sales team’s true competitive advantage. Visit me at www.jonathanspero.com to learn more.