Stacked Skills Issue120: The Power of Persuasion: Influence Like a Pro
Clarence Cheong
Author of "More Than 100%" | Insightful & Funny | Wielder of Dad-Jokes | MDRT | CFP | DLI | Senior Group Financial Services Director | Podcaster | International Speaker | Woah what a mouthful... Still reading? ??|
Hey there, Skill Stackers!
Welcome back to another riveting issue of “Stacked Skills,” where we help you gather life-changing skills like a squirrel hoarding acorns for winter. This week, we’re diving into the magnetic world of persuasion. Yes, my friend, it's time to transform from a polite suggestion-maker into a Jedi master of influence. Let’s unlock the power of persuasion and learn to influence like a pro. Cue the dramatic music!
1. Know Your Audience: The Key to Any Great Influence
Imagine you’re at a party, and you spot someone across the room. You’ve never met, but you know you need to get their attention. Do you: A) Shout “Hey you!” and hope for the best? B) Send a friend to tell them how amazing you are? C) Casually learn about their interests and strike up a conversation about that? If you picked C, congratulations! You’ve just taken your first step toward mastering persuasion. Knowing your audience means understanding their likes, dislikes, and what makes them tick. It’s like being a mind reader, but without the weird looks.
2. Build Rapport: Become Everyone’s New Best Friend
You know those people who can walk into a room and immediately become the life of the party? That could be you! Building rapport is all about creating a connection and finding common ground. It’s like being a social chameleon. Use active listening, show genuine interest, and don’t be afraid to throw in a compliment or two.
Just remember, no one likes a suck-up—keep it genuine!
3. Storytelling: Turn Your Persuasion into a Hollywood Blockbuster
Ever noticed how a good story can hold your attention better than a Netflix binge? That’s because stories are powerful tools of persuasion. They’re engaging, relatable, and memorable. Next time you’re trying to persuade someone, wrap your argument in a story. Make it personal, add a touch of drama, and watch your influence soar.
No one likes a fake story though.
Yesterday I was walking to an interview. There was a starving dog on the road. I stopped to feed him & missed the interview. The next day I got a call asking to come in to do the interview. I was surprised, but I went. Then the interviewer came in. He was the dog.
^ yes you can google this, its copy-pasted wholesale, and I have no idea whom to attribute. Maybe except the dog CEO.
4. The Power of “Because”
Imagine this: You’re in line for your morning coffee, and you need to cut ahead. You could just ask, but why not add a little magic word—“because.” Studies show that people are more likely to comply with a request when given a reason, even if it’s a flimsy one. So next time, try saying, “Can I cut in line because I need to get to work?” You’ll be sipping your latte in no time.
5. Reciprocity: Give a Little, Get a Lot
Remember that time your neighbor helped you move that giant couch? And remember how you felt obliged to water their plants while they were on vacation? That’s reciprocity in action. Humans are wired to return favors. Use this to your advantage by doing something nice for others. They’ll feel compelled to return the favor, and before you know it, you’ve influenced them without lifting a finger.
6. Scarcity: Make It Seem Rare and Desirable
Ever noticed how the words “limited time offer” or “only a few left in stock” make you want to buy things you don’t need? That’s the power of scarcity.
People are wired to want what they can’t have. Use this in your persuasion toolkit by creating a sense of urgency or exclusivity. Just be careful not to overdo it, or you might come off as a pushy salesperson.
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7. Authority: Channel Your Inner Expert
We all have that one friend who seems to know everything about everything.
Guess what?
You can be that friend.
Establishing yourself as an authority on a subject makes people more likely to listen and be influenced by you. This doesn’t mean you need a PhD in Persuasion (though that would be cool); just know your stuff and speak confidently. Wear glasses if you must.
8. Social Proof: Everyone’s Doing It
Remember when your mom asked you if you’d jump off a bridge just because your friends did? Well, when it comes to persuasion, you can forget that sage advice.
Social proof is a powerful tool.
If people see others doing something, they’re more likely to do it too. Show that others already agree with you, and watch the domino effect take place.
9. Liking: Be the Person People Can’t Say No To
Here’s a secret: people are more likely to be persuaded by someone they like. Shocking, right?
So be likable! Smile, be friendly, and find common interests. This isn’t about being a people-pleaser; it’s about genuine connection. If people like you, they’re more likely to be influenced by you. Simple as that.
10. Confidence: Strut Your Stuff
Finally, and perhaps most importantly, be confident. There’s nothing more persuasive than someone who truly believes in what they’re saying. Stand tall, make eye contact, and speak with conviction. Even if you’re not feeling it on the inside, fake it ‘til you make it. Confidence is contagious, and soon others will be catching your persuasive vibes.
Wrapping It Up: Influence Like a Pro
And there you have it, folks! Ten tips to help you persuade like a pro. Remember, with great power comes great responsibility. Use your new-found skills wisely and for good. Influence isn’t about manipulation; it’s about understanding and connecting with others to achieve a win-win situation. Now go out there and start persuading!
Got a persuasive story to share? Or maybe a topic you want us to cover next? Hit reply and let us know! Until next time, keep stacking those skills and influencing the world—one conversation at a time.
Stay skillful, The Stacked Skills Team
(which is… me.)
P.S. If you’re reading this because someone persuaded you to, then they’re already putting these tips into practice! Well done, mystery influencer. Well done.
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1 周I just fell in love with the “Split the difference” book that you recommended me, Clarence! Very impressive how they negotiate/persuade professionally. What a skill!
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