Stable energy grid ?? flexible consumers: why behavioural insights are essential in the transition to renewable energy

Welcome to our first newsletter here on LinkedIn! Today, we’re diving into the exciting realm of applying behavioural insights to unlock the potential of demand flexibility. Check out our latest blog post, our newest publication on this topic, and stay tuned for details on our upcoming webinar!?

Why demand flexibility??

Imagine the year 2050, a Tuesday evening at 6 pm. You've just returned home, eager to unwind with your favourite TV series and a delicious home-cooked dinner. However, there's a hitch: there's not enough electricity.?

Promisingly, projections expect that by 2050, nearly 90% of electricity generation will come from renewable sources like wind and solar. Yet, increased reliance on renewables introduces volatility and unpredictability into our energy supply.

The tech-centred solution involves hefty investments in additional infrastructure, such as massive batteries and expanded cable networks. These solutions come with a high price tag and the potential to drive up electricity costs. A less pricey solution? Embracing flexible consumers who can adjust their electricity usage throughout the day, aligning with the grid's capacity.

Why behavioural insights??

While technical solutions and financial incentives have long been associated with demand flexibility and might seem like the evident answer, the missing puzzle piece actually lies in understanding human behaviour. Read our latest blog to find out what behaviours homeowners can adopt to unlock the full potential of demand flexibility.?

In the spotlight

Interested to learn even more about unlocking demand-flexibility using behavioural insights? We reviewed more than 120 scientific articles and non-academic reports to identify what works in promoting demand-response technology, programmes, and behaviours to households. Our latest guidebook, published in collaboration with the International Energy Agency (IEA) User-Centred Energy Systems TCP by IEA comprises 29 behavioural strategies to promote demand flexibility.

See you there

Don't miss our upcoming webinar on February 28th at 2:00 PM (GMT)! Tune in for insights from Ondrej Kacha our senior behavioural scientist, and Jesper ?kesson , managing director at The Behaviouralist , as they discuss practical insights for unlocking demand flexibility using behavioural insights. See you there!

We hope you enjoyed this newsletter! If you work in the field, or simply want to share your thoughts, we would love to hear from you. Stay tuned for more exciting updates!?

#demandflexibility #behaviouralinsights #behaviourchange #energy