The STA Group Access Innovation Newsletter - June 8
The STA Group
Shaping the future of sports by bringing together the brightest minds in science, engineering, design, and technology.
News – Apple Unveils Vison Pro, Upgrades Sport Features for Apple Watch
The biggest tech story this week saw 苹果 launch its hotly anticipated augmented reality (AR) headset: Vision Pro. Billed as a ‘spatial computer’- using various visual, audio, speech and touch inputs to create an ‘infinite canvas’ for apps to scale beyond a traditional display - the headset is tipped to offer new immersive experiences, providing a new model for sports content consumption. In addition, WatchOS 10 - the latest version of the Apple Watch operating system - now has more cycling and hiking features, alongside a series of new APIs that allow workout and coaching apps the ability to use motion data and transfer custom workouts to the Workout app.
News – Sports Technology Award Winner Betterguards Launches in the US
Fresh from winning the Sports Technology Award for Best Technology for Injury Prevention and Recovery last month, Betterguards Technology has launched sales across the US market. Founded in 2014, Betterguards is headquartered in Berlin and its award-winning ankle protection system, which delivers responsive ankle stabilization without restricting a full range of motion, is now available to US athletes and consumers via the company’s online store. Developed in partnership with world-class athletes, Betterguards has also announced endorsement deals with NBA stars Franz and Moe Wagner of the Orlando Magic.
News – WSC Sports Forms Creator Program to Help Rights Holders Maximise Archive Content
WSC Sports has announced the formation of a new Creator Program that enables rights holders to to legally utilize archive footage. The new solution was announced as part of a deal with promoter Top Rank Boxing and is aimed at expanding the reach of rights holders’ archive footage, while avoiding copyright infringement. Creators will be able to find highlights or compilations for Top Rank’s full archive in seconds via WSC's AI-based platform.
News – Sport Teams Turn to AI to Drive Sales Leads
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American soccer club Louisville City FC City and the NBA's Milwaukee Bucks Inc. are amongst professional US teams using AI to target the most promising sales leads to drive profit for their organizations. The teams have invested in intelligent virtual assistants which communicate via email, phone calls, messaging and chatbots in 75 languages across marketing, sales and customer engagement functions. Initial results have identified a five-fold return on investment.
Feature – Apple Vision Pro: Transforming the Sport and Media Industry with Augmented Reality
Writing exclusively for TVBEurope , Matt Stagg , sport, media and entertainment technology innovator, details his thoughts on Apple's new AR/VR headset and its potential impact on the entertainment industry. With a fervent mix of anticipation and speculation, the industry is now abuzz with questions. Will AR finally step into the spotlight with Apple’s entry into the market? What implications does this hold for broadcasters? And, importantly, how will the price impact user adoption?
Report – Why Sports Tech is a Game-Changer
凯捷咨询 , The STA Group's Global Innovation Partner, has just released a report exploring technology’s game changing influence in sport.The Capgemini Research Institute?research,?A whole new ball game: Why sports tech is a game-changer is underpinned by a global survey of 12,000 sports fans across 11 countries, as well as in-depth interviews with professional sportspeople and industry experts, including STA Group CEO Rebecca Hopkins. The analysis found that fans increasingly use technology to enhance their viewing experience both inside and outside sports venues. The research also determined technology can play a significant role in increasing diversity, inclusiveness, and environmental sustainability in sports – areas in which fans still expect sports teams to do more.
The STA Group is a multifaceted sports technology business, operating at the heart of sport globally. Sign up for the full edition of the bi-weekly Access Innovation newsletter here:?sportstechgroup.org?and send us your news at:[email protected].