The STA Group Access Innovation Newsletter - January 5
The STA Group
Shaping the future of sports by bringing together the brightest minds in science, engineering, design, and technology.
News: Catapult launches the 'Football of the Future' at CES 2023
Catapult , a global leader in sports technology solutions for elite teams, has built the first smart American football for sports teams with an embedded chip for wireless charging and collecting ball and player-tracking data. The ball was created in partnership with radio frequency-based wireless charger provider Energous and is being showcased at the Consumer Electronics Show in Las Vegas. All 32 NFL teams use Catapult’s wearable GPS devices and video analysis software, they will now benefit from additional tracking with regards real-time movement of the ball and players touching the ball.
News: Nike Training Club launches on Netflix
Netflix ?and? è€å…‹ ?have teamed up to help subscribers reach their fitness goals in 2023 with the launch of the?Nike Training Club. The first batch of 46 videos is now available on the streaming platform. Each Nike Training Club program has multiple episodes and when Netflix releases the whole series there will be a total of 30 hours of motivating exercise sessions. The streamer noted that all programs will be available in multiple languages across all of Netflix’s plans. The company’s Nike partnership suggests a path whereby a streaming pure-play can become a lifestyle brand.
News: Southampton FC launch competition for soccer tech start-ups
English Premier League team Southampton Football Club is offering sports technology and Web 3.0 start-ups the opportunity to win a UK￡100,000 (US$120,446) prize and a partnership with the English soccer club as part of a new competition. The ‘Future of Football challenge’, backed by the club’s owners Sport Republic and Estonia-based investment firm Yolo Group , invites companies to pitch innovations that promise to enhance various elements of soccer, including scouting, training, recovery and match analytics, as well as fan engagement and gamification.
Feature: Keep it real or lose Gez Z
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In 2023, social media will change, with young users increasingly pushing for more meaningful online interactions, according to this feature in WIRED . Young people are becoming disillusioned with the legacy experience. According to research from Piper Sandler, in 2021 Gen Z social media usage fell across every major app, bar TikTok, and just 28 percent of US teens now use Facebook as their primary platform. This new generation of users is voting with their feet—and in doing so will undoubtedly change the social media landscape.
Feature: NHL turns to venue metrics data to drive sustainability
CIO explains how the National Hockey League (NHL) is leveraging data and analytics to measure the carbon footprint of its teams’ venues and glean insights into best practices for its sustainability goals. In October, the league, with partner SAP , launched NHL Venue Metrics, a sustainability platform that teams and their venue partners can use for data collection, validation, and reporting and insights. The new platform furthers the sustainability journey the NHL started in 2010 when it inaugurated its NHL Green initiative to promote sustainable business practices across the league.
Feature: Web3 projects aim to create engagement between fans and sports leagues
The multi-billion-dollar sports industry is undergoing a digital transformation and Web3 elements are likely to play a major role, but challenges may hamper adoption. Here, Cointelegraph , assesses how rights holders, clubs and leagues will navigate blockchain technologies to form deeper relationships with sports fans who are increasingly aiming to “live†experiences through technological advancements.
Download The STA Group Annual Review for a deeper dive on Blockchain and Crypto adaptation and future trends, plus a host of other topics associated to the sports technology industry in 2023.
Head of Marketing at Other Media
2 å¹´This was a really useful round-up - thanks team! I get so many newsletters and updates in my inbox (I really should do some housekeeping!) and this one is one I'll be looking out for in future :)