The STA Group Access Innovation Newsletter - December 1
The STA Group
Shaping the future of sports by bringing together the brightest minds in science, engineering, design, and technology.
News: Disney pays $900M for MLB’s stake in BAMTech
华特迪士尼公司 . has officially acquired 100 percent of BAMTECH Media , the streaming video technology company that it acquired majority ownership of in 2017 from Major League Baseball (MLB) . According to a footnote in the company’s annual report, which it filed Tuesday, Disney paid Major League Baseball $900 million for its 15 percent stake in the company, now known as “Disney Streaming,” earlier in November. Disney and the sports league had the right to force a buyout of the stake based on its fair market value beginning earlier this year. Disney had bought the National Hockey League's 10 percent stake in BAMTech for $350 million last year.
News: Seattle Seahawks’ expand Amazon ‘Just Walk Out’ tech at Lumen Field
The Seattle Seahawks have expanded the number of ‘Just Walk Out’ retail kiosks at Lumen Field, with the NFL franchise’s home stadium now housing a bigger deployment of the Amazon technology than any other US sports venue. Lumen Field opened its first Just Walk Out kiosk ahead of the 2022 season and now the Seahawks introduced three additional locations using the Amazon Web Services (AWS) technology in the 68,740-seat stadium’s main concourse for the game against the Las Vegas Raiders on November 27.
Feature: The World Cup's new high-tech ball will change soccer forever
The FIFA World Cup Qatar 2022 is in full flow and earlier this week registered a tech-related first as?Cristiano Ronaldo had a goal he was claiming credited to a teammate?after 阿迪达斯 ’s Connected Ball Technology was able to definitively show he had not made contact with the ball. In this feature, FiveThirtyEight tell you all you need to know about adidas’s Al Rihla Official FIFA World Cup Match Ball and the 500Hz IMU sensor inside that is changing the game in front of our eyes.
Feature: DraftKings’ billion-dollar bet that it can change why you care about sports
DraftKings Inc. helped unleash sports gambling to the masses in the United States. In its quest to turn a profit, the company is finding even more ways to turn fandom into a betting game. In this wide-ranging feature, Fast Company speaks to Jason Robins, co-founder and CEO of the sports betting firm, about his plans to build a media division in an attempt to import an entire sports-media subculture onto its sportsbook.?
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Feature: What does a Chief Metaverse Officer do?
Axios has spoken to a number of metaverse execs for a story analysing the role of a Chief Metaverse Officer. Research, strategy and working with colleagues and clients to figure out how to approach the metaverse and related technologies, such as web3, are high on the priorities list. And, mirroring what was said in the Blockchain and Web3 chapter of?The Sports Technology Annual Review, CMOs were unanimous in saying that today's metaverse experiences are like the tip of an iceberg with technology evolving to a place where an untold number of experiences will be unlocked in the future.
Opinion: Enabling a new era of connected sporting experiences
Markus Nispel , CTO EMEA at Extreme Networks , is the latest industry leader to provide an opinion piece for The STA Group. Markus outlines a variety of ways modern networking solutions can give sports organisations in the UK the tools to deliver more memorable fan experiences and drive better business outcomes. Read the article in full by clicking the link below.
The 2023 Sports Technology Awards – Two weeks to go!
There are just two weeks left to get your entries in for The 2023 Sports Technology Awards. The Awards represent the leading international celebration of tech-led innovation in sport, with over 50 industry experts, 22 categories and an independent judging system, an entry can see your brand one step closer to recognition as one of the best in world sport. Find out more?here.
The STA Group is a multifaceted sports technology business, operating at the heart of sport globally. Sign up for the full edition of the bi-weekly Access Innovation newsletter here:?sportstechgroup.org.