The STA Group Access Innovation Newsletter - November 3
The STA Group
Shaping the future of sports by bringing together the brightest minds in science, engineering, design, and technology.
Tiger, Rory start-up TMRW attracts A-List investors (US)
TMRW Sports , the technology-focused venture from Tiger Woods and Rory McIlroy, has signed a raft of high-profile backers in its initial investor group. Athlete investors include the NBA star Steph Curry, Buffalo Bills quarterback Josh Allen, US soccer star Alex Morgan, Formula One’s Lewis Hamilton and tennis icon Venus Williams. In total, TMRW Sports announced 26 ‘cultural icon’ investors, which also features the World Surf League’s (WSL) Kanoa Igarashi and professional gamer Tyler ‘Ninja’ Blevins.
Prime Video announces exclusive media rights deal with Overtime Elite (US)
亚马逊 Prime Video & Amazon MGM Studios has secured a multi-year, global distribution deal with the 16-to-20-year-old players basketball league Overtime Elite, which will see the streamer exclusively air 20 live games per season for the next three seasons. Additionally, Prime Video will launch a season-long unscripted series focused on the YA league Overtime Elite (OTE) in mid-2023. The agreement, which marks OTE’s first global media rights partner, Amazon has also made an investment in Overtime as part of its Series D funding round.
Sony to launch second generation PlayStation VR headset
索尼 has announced plans to launch its PlayStation VR 2 headset on February 22, 2023, at a cost of $550 USD, more than the price of the PS2 gaming console. The PS VR2 will arrive more than six years after its predecessor and will include a slew of upgrades and redesigned hardware. Sony also unveiled a list of 11 new games that will be available at launch, increasing its anticipated line-up to at least 20 titles.
Warner Bros. Discovery Sports Enters the Metaverse with Infinite Reality (Europe)
Warner Bros. Discovery Sports (WBD Sports), winners of the Best Use of Technology by a Broadcaster category at The Sports Technology Awards in May, is partnering with Infinite Reality to create new immersive digital experiences for sports fans powered by Web 3.0 and metaverse technologies. The deal sees Infinite Reality become the exclusive metaverse partner for Discovery Sports Events, a stable of managed properties that includes the FIM Speedway Grand Prix and the WTCR – FIA World Touring Car Cup. The relationship is WBD Sports’ first to focus on the European market, with the two parties set to preview a metaverse experience during the UCI Track Champions League in December.
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Genius Sports brings skeletal tracking to the Premier League (UK)
Genius Sports has announced it will apply its skeletal tracking technology across The Premier League , collecting new data from each player in every single match to unlock a range of new content, commercial and operational possibilities. Genius, winners of the Best Innovation of the Year at the 2020 Sports Technology awards, claims the extension with English soccer’s topflight is one of the first league-wide skeletal tracking partnerships in world sport, with partners having access to a data feed with sub-second latency that can power a range of use cases that go beyond officiating
The Sports Technology Awards – Post-Podium Stories with WSC Sports
Six months on from The 2022 Sports Technology Awards we are revisiting a selection of our winners for their thoughts and insights on the latest market dynamics, key challenges and top tips for sports tech professionals. The first edition of Post-Podium Stories features Vadim Drozdovski, VP of Growth at?WSC Sports, winners of the?Best Technology for Communications and Storytelling?category in collaboration with?DAZN.
If you want to join WSC and DAZN on the winner’s rostrum, our 2023 Awards are now open for entries. To view the categories please click here.???
Op-Ed: How AI Can Democratise Sports
The latest op-ed in our series from thought-leaders in the?sports tech sector comes from Yossi Tarablus Associate Vice President Global Marketing at Pixellot - AI-Automated Sports Video and Analytics . He assesses how technology is having a direct impact on the popularization of a wide variety of sports and plays an active role in democratising the sports content from grassroots to elite.
The STA Group?is a multifaceted sports technology business, operating at the heart of sport globally.?Sign up for the full edition?of the bi-weekly Access Innovation newsletter here:?sportstechgroup.org.?