St Patrick’s Day
It’s one of most celebrated patron saint days and what started as a Christian feast in the 17th century has now turned into a worldwide celebration of Irish culture. The commercialisation of the event has sometimes created controversy but there is no doubt that it’s an event most pubs and bars are gearing up for.
With the date firmly marked in people’s minds, it’s worth considering (if you haven’t already) how you are going to make the most of the event. This year is especially important as March 17th falls on Friday making it more of a mission to attract those bigger crowds. With everyone offering Irish fare, the inevitable Guinness pint/merchandise and themed entertainment, how can you stand out in the crowd?
That’s where social Wi-Fi comes in. It’s outstanding ability to capture data and target customers accurately means your event offers could leave your competitors ‘green’ with envy (sorry we couldn’t resist).
As lovely as your customers are, they could be considering other establishments so make it easy for them. An eye-catching email with an ‘event planner’ that they could download is useful, and a ‘themed’ discount code and free pint for the most loyal is always welcomed. You could also show that you understand the original significance of the event – facts, traditions, recipes or sites of historical significance could accompany your offer voucher.
Trust us, with planning like this; you won’t need luck on the day.
No grey areas here – see how we’ve helped one pub to increase customer loyalty and see a breakdown of their customers. In 6 months The Greyhound in Dorset captured over 4000 complete customer profiles.
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