St. Louis Flooding: What We Can Learn
Gerard "Jared" Braud, CSP, Fellow IEC
Crisis Communications/Media Expert - Helping you communicate better, faster & more effectively in a crisis. Founder of SituationHub crisis comms software. Media Training for spokespeople; Crisis Communications Plans
Catastrophic flooding in St. Louis presents a crisis communications case study worthy of your consideration. Here’s why…
A flood demands you talk to your stakeholders to manage their expectations. Is all well? Then issue a statement that says, “All is well.” Are products, systems, or facilities compromised?
Then manage the community’s expectations with a crisis communications statement. What’s the fastest way to write and distribute a statement? The SituationHub app can write a news release in 3-5 minutes. If you are not subscribing to SituationHub, today is proof of why you should.
Many organizations look at their safety record as a reason not to use crisis communications tools like the SituationHub software. Many companies think a crisis communications plan only applies to fires and explosions.
The flooding in St. Louis represents a crisis from mother nature and not from human failure. Flooding doesn’t care about your past safety record. A hurricane doesn’t care about your past safety record. A blizzard… yep… doesn’t care about your past safety record.
Crisis communications plans and planning are there in case your sunny day becomes your darkest day.
If we can help you plan for your rainy day, send me a direct message.
Crisis communications and media training expert Gerard Braud, CSP, Fellow IEC is based in New Orleans. Organizations on five continents have relied on him to write their crisis communications plans and to train their spokespeople. He is the author of “Don’t Talk to the Media Until…”
More crisis communications articles:
15 Questions to Ask Before You Use Facebook for Crisis Communications
Can You Handle a Crisis When it Hits by Winging It?
Where is Your Crisis Communications Funnel Clogged?
Guiding teams and women executives through coaching, workshops and support for leadership & life. 2023 New Orleans Magazine Woman of Influence
2 年We know about the wrath of mother nature all too well here in the South. Hopefully, more organizations and businesses learn from your lessons of preparedness.
Family First. Digital Transformation. Leadership Coach.
2 年Great advice, Gerard. Now is a great time to evaluate our Emergency Response Plans, with all the extreme weather happening across the country. Buy an umbrella when it's not raining. Looking forward to your talk at #ChemEdge!