SSP vs DSP How Do These Two Work Together?

As technology continues to evolve, Advertising technology companies must adapt and move forward by constantly innovating their businesses. Initially established as a leading SSP, ADOP Indonesia has also expanded its wings by becoming a reliable DSP.

If ADOP Partners are still confused between SSP and DSP, we will help you understand how these 2 components can make a good team work together in a programmatic buying.

An SSP stands for Supply-Side Platform. This platform is the opposite of DSP since publishers are the ones using it.

It’s a programmatic software that enables publishers to sell ad inventory to advertisers across different ad exchanges. SSPs have a massive added value for publishers. SSPs help publishers efficiently manage collaborations with multiple ad buyers and networks. By making their ad inventory available to large demand, an SSPs also helps to maximize the publisher’s ad revenue.

SSPs utilize programmatic advertising technology to pair with demand-side platforms (DSPs) to evaluate advertisers, take stock of publishers’ total inventory, set the bidding range, and then make recommendations for the best match for each space. For more detailed explanations of SSP please visit this article.?

Now that ADOP Partners have gained an understanding about what SSP does in general and how it works, now let’s move on to DSP and how it works.

A DSP stands for Demand-Side Platform that allows advertisers to buy ad impressions across many publishers’ websites in the most efficient way, while an SSP does exactly the opposite. It allows publishers to sell their ad inventory to advertisers at the highest possible price. A DSP allows advertisers to buy multiple ad spaces from different publishers, helping online marketers and advertising agencies to access the best ad spaces.

This is through audience targeting and sorting the web content through their parameters.?

Besides choosing the right inventory, the DSP also allows advertisers to deliver and track their ads for optimization purposes.

In simple terms, a DSP makes the searching and analyzing of the audience segments (location, gender, age, interest, etc.) fast and effective.

DSPs allow advertisers to buy ad impressions across multiple publishers’ websites targeted to specific users based on parameters like the users’ location or previous browsing behavior.

They also decide which ad impressions would be the most efficient and cheapest choice for the advertiser. For more detailed information about DSP, please jump right into this article.?

The most visible difference between SSP and DSP is that they have different end users. DSPs are used by marketers and advertisers to increase the efficiency of their client’s campaigns and SSPs end users are publishers who want to sell their advertising space.

As these two platforms serve different groups of users, they enable them to do different things. An SSP lets publishers sell their ad inventory across different ad exchanges, while a DSP enables advertisers to buy the required advertising space across several different ad exchanges at the same time.?

DSPs allow advertisers to leverage audience targeting meanwhile, the SSPs run a real-time auction and serve the ads.

DSPs enable advertisers to optimize various campaigns. SSPs are a kind of software that brings together inventory, multiple ad networks, ad exchanges, and DSPs all at the same time.

Despite all the differences they have, these 2 platforms ultimately have the same goal which is increasing the efficiency of their advertising activities. SSPs are for publishers, whose main purpose is to sell ads at the best price level to the demand side. DSPs are for marketers and advertisers looking to find a platform that will give them the most impact and control over their ads.?

As you guys know, ADOP Indonesia also offers both types of services, which is a great advantage for both publishers and advertisers that work with us. We help publishers and advertisers work together and benefit each other mutually. While we are already known for being the best in the SSP field, we have now expanded into the DSP field as well. As a Supply Side Platform company, ADOP Indonesia helps publishers increase revenue and optimize the performance of their websites. We also serve advertisers' campaigns, both brands, and agencies, by helping them with their campaigns as a DSP.

So, don't miss out on the opportunity to elevate your campaign and website with ADOP Indonesia. Try it out today and discover the benefits of working with ADOP Indonesia as one of our Publishers and Advertisers!