SS19 Trend Spotlight

Knowing the trends is vital in helping your clients make the right buying decisions. Understand their audience, style and brand to help them find the perfect product mix that will resonate with their wearers.

1: The Festival Vibe: This will always be an evolving trend every summer. While colors and styling might change, understanding the festival looks every year is great when helping your customers pick garments. Rust, Soybean, Black & White are prevalent colors associated with this trend.

2: The Office Vibe: As workplaces become more casual, the office look becomes a balance of fashion & comfort. Understated graphics, solids & fashion forward stripes are among the most popular. Relaxed and loungey fits. Splashes of Aspen Gold, Navy & White are popular colors this spring/summer.

3: The Vacation Vibe:  When you are on holiday, you will find some common colors and styles this summer. Rolled cuff tees, sheer fabrics and retro graphics are poping up all over Instagram. Evergreen, jester Red & Maize Yellow are some of the popular colors.

4: The Workout Vibe: Wether you re actually on the way to then gym or just want to look like it, streetwear is influencing athleisure & vice versa. Dad hats with simple embroidery, statement tees and unique placements influences by Off-White & Heron Preston are rampid. Drawstring backpacks and sporty bags are a go to accessory. Deep Coral, Black, and white are trending for this vibe.

5: The Weekend Vibe: This trend is all about unwinding from the long week and showcasing your true personality. Textured tops with slub or thermal fabric, 80's/90's inspired graphics, oversized tees and funky sunglasses are showcasing this spring & summer. Pastel Jade, Periwinkle and Red are common colors that are trending.

Knowing your audience is just as important as knowing the trends. All because you can doesn't mean you should with some of these trends. 

Do your research, inspire your team and educate your clients so make the best product possible!