Sri Lankan's hate losing money - here's why

I hate losing money.

They say we all do—it’s called loss aversion.

But I reckon it hits Sri Lankans harder than most.

We despise seeing our hard-earned cash go down the drain.

That’s why I’ve always been laser-focused on optimising wages.

It’s the biggest lever in a physio business.

Think about it—there are only two numbers that matter:

1. What our clients pay us.
2. What we pay our therapists.

We either charge more or pay less, and voilà—our profits grow.

Simple, right?

Well, not quite.

Pay too little?

Your therapists pack up and leave.

Charge too much?

Clients disappear with a quick “see ya later!”

It’s a delicate dance.

One that needs constant attention, tracking, and tweaking.

Every day.

Every week.

Every month.

Warren Buffett, the greatest investor of all time, has two golden rules:

1. Don’t lose money.
2. Never forget rule number 1.

That philosophy works for me.

Over time, I’ve become brilliant at one thing: Optimising the numbers.

Because, you see—Numbers Don’t Lie.

If you’d like to learn how I do it, I’m hosting a free webinar next Tuesday to share exactly how you can master the wage-to-profit game in your clinic.

If you would like to join us, click here to save a seat.