Squint Strategy: A Setback For Effective Marketing

You are about to kickstart your next marketing campaign, this campaign means so much to your organization. And it’s the biggest in your career.

Judging by the numbers, the odds are in your favor, they say you have a “killer strategy”. But if you blew this, then you are out of business, only a good result will reverse this fortune.

This is the reality of marketers.

Leading a marketing team is different from the conventional leadership structure. Marketing leaders create an atmosphere for ideas to show up and grow. And when they don’t hit, they take full responsibility for their team; learn from their mistakes and start the cycle all over. They are like a firewall. It takes the “ego” away from you.

Read Also:?What’s Your Company’s Life Expectancy? What Differentiates Outstanding Companies From The Crowd

Before, during, and after a campaign, marketers remain courageous, agile, and determined; while expecting the worst and best possible outcome all at the same time.

For business owners, it is a bit different. They test and strategize almost every time, and when the numbers are okay it’s a honeymoon for everyone. However, both Marketers and Business owners depend on SMART strategies to thrive. Strategies direct actions toward accomplishing business objectives.

On Strategy

Have you ever wondered what an incomplete world map would look like? Let’s say, for instance, the United States of America, it simply means a disconnection from the global innovation flow and all of the rich political ideology the USA has offered the world.

That's how a strategy works. It is like a map. The process is rigorous, so it’s sometimes tempting to bypass some processes. When this occurs, strategy is SQUINTED. Squinting your strategy reduces your chances of success.

What is Squint Strategy?

Squint strategy refers to an instance where experts don't leverage every opportunity before formulating a Strategy.?To dive deeper, it is a situation where strategies are haphazardly formulated, undermining marketing/business functionalities that have the tendencies to impact a business outcome. It’s like turning a blindspot based on assumptions.

Read Also:?Converting Business Purpose And Promises Into Winning Strategies

Causes Of Squint Strategy:

a. Short timeline to deliver on a project.

b. Inadequate budget.

c. Communication barrier.

d. Hostility.

f. Organizational silos.

e. Dormant data.

Five Ways To Not Squint Your Strategy

1. Feedback is a better source of motivation than the result for marketers.
2. Give the consumers a seat in every strategy meeting.
3. Prioritize making your product both market-fit and consumer-fit.
4. Power ideas and creativity with reliable data and empathy.
5. Constantly evaluate at every touchpoint.

You don’t need all the answers to make a move, but all the necessary boxes must be ticked to get an optimal result from every marketing campaign. Being open-minded and empathetic are better signals in strategy execution than squinting.

Read more of my article at Tomori Uriel .