Squeezing out bias for faster, fairer hiring at Joe & the Juice

Joe & the Juice is a brand that believes in the power of opportunity. Where management is home-grown, having started on the floor as juicers. A culture that fosters growth, built from a humble start in Copenhagen in 2002 and now resident in 17 markets with more plans for expansion.

But with exponential growth comes exponential hiring and an overloaded recruitment team. With over 300,000 applications annually, manual screening processes created inefficiencies that left candidates waiting; and invited space for human biases to creep into hiring decisions.?

Joe’s hiring team needed a solution that fit with their ethos for genuine inclusivity, enabling them to give every person that wanted to join their movement a fair go and spoke to them in their language.

An assessment experience aligned with Joe’s core values

The team at Joe partnered with Sapia.ai to give every candidate a fair and unbiased interview, over chat. Candidates are given the opportunity to share who they are, in their own words; and hiring managers can shortlist candidates much faster using the scores available within their ATS Recruitio. Insights into every candidate's traits are available to assist with finding the people who embody the 'ideal Juicer' DNA.

“Our juicers are our future leaders, so using ethical AI to find the people who belong at Joe is critical to our long term success. And now we do that with a fair, unbiased experience that aligns directly with our brand” - Frederik Rosenstand, Group Director of People & Development.

Efficient, inclusive hiring that finds life-long Juicers, in 8 languages

Using Sapia.ai , Joe is now hiring Juicers at the speed and in a manner which embodies their brand virtues.

Removing CVs and giving the hiring team a pre-vetted shortlist has reduced screening time by 26%, getting the candidates who belong with Joe onto the bar floor faster than ever.?

By leveraging a platform that eradicates bias in screening, and measures diversity through the funnel, Joe can be sure that they are hiring people who represent the communities that they serve and are also closely aligned with the Joe DNA.?

And by offering candidates the option to choose the language in which they complete their interview, they’re inviting candidates to present their real and best selves.

Access the shareable case study here