Square Holes - Methodology
Closing off Square Holes ' series of Monday 'as we hit our 20TH BIRTHDAY and near the end of 2024' updates, today we outline our tailored methodology to transform your strategic vision.
EXPLORATION
Deep dive into your customers, markets or culture
This is what you would undertake when you want to strengthen your strategic plan, innovate, enter new markets or remain agile to the changing needs of your consumers.
Output: Innovation / Growth Framework, including:
Small data >
Immersion with real people
Engaging with real people in their natural environment through focus groups, one-on-one conversations, observation, and video, ethnographic and semiotic analysis. Insight into behaviours, preferences and values.
BIG data >
A helicopter view of patterns
Trends and patterns through the use of various data, such as surveys, behavioral data and population statistics. Collecting, analysing, and conceptualising primary and secondary data to identify opportunities.
TEST
Going to market with a new idea?
Testing your proposed changes with a community of engaged and candid consumers paves the pathway to success. Permission to be bold and brave, backed by evidence. ?
Output: Idea feedback and priorities, including:
MONITOR
Monitoring impact and opportunities guide innovation and growth
This is the ongoing work of tracking those changes you made with the help of the exploration and testing stages.?
领英推荐
Output: Key performance indicator setting and monitoring, including:
Research outputs
A key output of Square Holes research is customised and visually clear reports that are tailored to the project and readership. We utilise various media, including video, to communicate research findings and produce interactive dashboards, data visualisations and other insight tools depending on the project needs. Beyond the report, Square Holes is ever seeking to support clients in implementing and optimising their projects for success.
Summary report
An easy to read 30-100 page report is typically provided, tailored with Square Holes contemporary aesthetic styling. This depends on the nature of the project, and can range from a brief executive summary, presentation, to more comprehensive reporting of multiple research methodologies and stages.
Interactive dashboards
For tracking and data rich projects we also create interactive dashboard, data visualisation and other insight tools. This provides clients with dynamic reporting capabilities, real time tracking and enhanced sharing and engagement across teams.
Videography
Video and other media is also used where appropriate and budget permits by Square Holes to optimally communicate the research story and key insights to the team. We use both in-house, established freelance and film industry networks to suit all budgets, audiences and client needs, from highlight edits of focus group to more highly produced documentary executions.
AI chatbots or agents
Square Holes has in-house capability to develop Private AI and LLMs, enabling deeper exploration through AI chatbots or agents. These tools can be applied to single projects (qualitative or quantitative data) or across multiple projects and datasets, empowering internal teams to make more informed, human insight-guided decisions.
Data integrity
Square Holes adheres to the highest local and global privacy and data protection legislation, aligning with best practices in every aspect of our research. We operate under ISO 20252 standards and strictly comply with The Privacy (Market and Social Research) Code 2014, ensuring top-tier data security and confidentiality.
Our methodologies are rigorously applied, employing statistical models and representative sampling for precise benchmarking and reliable modeling. We provide secure data storage solutions, essential for our work with government entities and organisations that demand the utmost in data protection. This commitment ensures that our research is not only effective but also ethically sound and legally compliant, facilitating informed decision-making.
Evolving methodologies
Our methodologies have strengthened and evolved with changing times and technologies over the past two decades, however what has remained consistent is our dedication to working with human-curious decision makers to research real people, to grow business and guide the multi-faceted aspects of flourishing cities.
For more about our approach, visit squareholes.com
Thank you for reading, and to our clients, team and supporters for 20 years!