SPX Global Austin 2024, where Data-Driven Sponsorship Took Center Stage

Earlier this year, we hosted our second SPX Global event at the iconic Soho House in Austin, Texas on March 10th, 2024, alongside the thrill of SXSW. The exclusive gathering brought together SPX Global members, key SponsorshipX partners, and special guests for a day filled with insightful discussions, intimate networking, and a heavenly brunch.

Cracking the Code: Unveiling the Power of Data in Sponsorship Success

SPX Global Austin featured a thought-provoking panel discussion titled “Cracking the Code: Unveiling the Power of Data in Sponsorship Success,” with expert insights from Adam Grow, Chief Operating Officer at KORE; Kim Harrison, Senior Vice President of Business Strategy at Austin FC; and Mark Harrison, Founder of SponsorshipX. Together, these industry pioneers explored cutting-edge strategies for leveraging data to supercharge sponsorship impact. The conversation revealed how brands can not only measure sponsorship effectiveness but also align campaigns with broader business goals to amplify overall results.

Attendees left with a deeper understanding of how the right metrics can offer a competitive edge in today’s sponsorship landscape. Set against the elegant backdrop of Soho House Austin, the event fostered meaningful connections and inspired innovative thinking that will undoubtedly influence future sponsorship strategies.

As we reflect on this impactful day, we are energized by what’s to come for SPX Global and look forward to continuing to push the boundaries of sponsorship innovation.

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